Weedmaps

Search & Performance Senior Manager (Remote)

United States · Senior · Full-time

Sponsorship not specified$123k-$140kDetected 5 days ago

A/B TestingSEMGoogle AdsCRMLeadershipCommunicationCollaborationMentoring

About the role

This is a hands-in-the-platform leadership role for an operator who can both set channel strategy and execute it at depth.
Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data.
Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence.

Responsibilities

Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets.
Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume.
Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition.
Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts.
Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time.
Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume.
Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing.
Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets).
Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility.
Document strategies, optimizations, and processes in shared SOPs to support team-wide continuity and knowledge transfer.

Requirements

5-8 years of hands-on paid media experience with deep expertise in paid search (Google Ads) and intent-based, auction-driven buying, with extensive working knowledge of all campaign types.
Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently against clear CPA/ROAS and volume targets.
Proven experimentation mindset with a record of designing and executing A/B and incrementality tests.
Experience partnering with creative teams on performance creative across search, video, and display assets.
Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance.
Excellent organization, prioritization, and communication skills, with the ability to operate independently in a fast-paced, ambiguous environment.
Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn data into action.

Nice to have

BA/BS preferred.
Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4.
Experience with Google Ads Data Manager, server-side conversion feeds, or first-party data integration into search platforms.
Comfort mentoring junior team members or operating as a player-coach as the team scales.
Experience in a marketplace, publisher, or two-sided platform business.
Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required.

Compensation

The base pay range for this position is $123,200 - $140,000 per year, and a competitive bonus

Benefits

Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Short- and Long-term Disability Insurance
We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Company info

Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry.
"Freedom to choose.
Freedom to access.
Freedom to enjoy."
Our recruiters will always communicate with candidates through an @ weedmaps.com email address.
Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
If you are interested in a role at Weedmaps, please apply through our established channels.
Weedmaps Careers Page or LinkedIn

Visa & Work Authorization

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