Mednet
Lifecycle Marketing Lead
New York City, NY, USA
Sponsorship not specifiedDetected 68 days ago
A/B TestingGoogle AnalyticsCRMGrowth Marketing
About the role
- Email, push, in-app: every touchpoint is yours to architect, test, and improve.
Responsibilities
- Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation
- Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends
- Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice
- Partner with the product team to instrument the events and user needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on
- Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time
- Maintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians' inboxes and notification trays
- Strong segmentation and audience-building instincts
- Strong segmentation and audience-building instincts; comfort working directly with product and data teams to define the events and traits you need
Requirements
- 4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product
- Deep, hands-on Braze expertise.
- Proven track record running email, push, and in-app programs that moved real metrics (activation, retention, engagement), with the numbers to back it up
- comfort working directly with product and data teams to define the events and traits you need
- Excellent writing chops, especially the ability to communicate clearly and respectfully with a sophisticated, time-constrained audience
- Comfort operating with autonomy in a small, fast-moving team
- Experience with community or UGC products where engagement depends on contribution, not just consumption
- Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude
Skills
- About Mednet
- Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice.
Benefits
- Collaborate with the medical team to surface the right expert insights to the right physician at the right moment
- Experience marketing to physicians, healthcare professionals, or other expert/credentialed audiences
This listing is sourced directly from Mednet's careers page and normalized into a canonical job model.