Burson
Vice President, Earned Media (Washington D.C.)
Washington, District of Columbia, United States · Exec
Sponsorship not specified$75k-$180kDetected 43 days ago
Project ManagementAccount ManagementCommunicationCollaborationMentoringWriting
About the role
- Burson is looking for a Vice President based in Washington, D.C. to join our Earned Media team.
- This person will contribute to the growth and performance of the firm by supporting large, integrated client teams across various workstreams and programs.
- Understanding the sphere of influence with Beltway media is critical.
Responsibilities
- Leverage and build relationships with a variety of top tier, business and trade media including those in the mainstream, conservative and emerging media spaces.
- Drive development of earned media relations strategies and tactics, delivering results.
- Integrate and highlight Burson's proprietary technologies to support innovative and creative earned media storytelling opportunities.
- Support clients operating at the intersection of corporate reputation, policy and public affairs.
- Play a lead role in mentoring junior team members and support professional development opportunities.
- Develop and grow client relationships, acting as day-to-day point of contact.
- Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed.
- Support integrated teams and subject matter experts by helping drive projects forward and ensuring strong cross-functional coordination.
- Track record of developing proactive, positive storytelling for clients at the corporate level.
- Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.
Nice to have
- Minimum 8 years of previous public relations work experience in the corporate communications and public affairs sector with top tier national and Beltway media.
- Agency experience is a plus.
- Deep understanding of the Washington, D.C. media ecosystem and existing relationships with Beltway media and influencers.
- Experience supporting policy-oriented clients and understanding the intersection of earned media and policy influence.
- Demonstrated media relations success including strategy and successful/measurable outcomes.
- Experience managing media placements at global events is a plus, but not required.
- A blended background in both account management and media relations.
- Prior journalism, television production or newsroom experience is a plus.
Compensation
- $75,000 - $180,000 USD
Benefits
- Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders.
Company info
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
- For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
- More about the role:
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation.
- With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
- When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com
- You will support client business priorities with earned media strategy and planning, offer public affairs expertise as applicable and execute earned media relations campaigns, content development and other integrated internal/external efforts including executive visibility, and thought leadership.
This listing is sourced directly from Burson's careers page and normalized into a canonical job model.