TerraFirma Robotics

Brand & Marketing Lead

Robot Ranch (Austin, TX)

Sponsorship not specifiedDetected 7 days ago

RoboticsCommunication

About the role

What we learned was simple: infrastructure is everything.
We lacked buildings, roads, water, power, communications, and waste management, and constructing them took far more time and resources than it should have.
From a first-principles perspective, that doesn't make sense.

Own TerraFirma's brand, narrative, and channel strategy, ensuring consistency and a high quality bar
Own the marketing budget and build the function through contractors, agencies, and eventual hires
Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media
Experience managing budgets and external partners (agencies, contractors, freelancers)
At Starbase, the biggest barrier to launching missions to Mars was not building the rocket.
It was how slow, expensive, and complex it was to build the infrastructure around it.
It shouldn't be this hard or costly to create the foundations for progress.

3 or more years of experience in brand, marketing, creative direction, communications, or related roles
Proven experience owning brand or marketing strategy end to end
Strong understanding of modern media, social platforms, and distribution
Experience working in or adjacent to technical, industrial, or hardware driven companies
Experience in robotics, construction, aerospace, defense, or deep tech
Ability to direct production without needing to personally shoot or edit
Must be willing to work on site in Austin, TX
Portfolio, campaigns, or brands you have built are required (not just a resume)

the same engineering mindset that enabled us to tackle space exploration and mass manufacturing could be applied to infrastructure.
Job Overview
Your leverage comes from direction, coordination, and execution at scale.

Base compensation will vary based on factors such as relevant experience and education.
Our total compensation package also includes equity in TerraFirma.

At TerraFirma, we're redefining how the world moves earth for construction.
Founded by former SpaceX engineers and backed by Kleiner Perkins and Bain Capital Ventures, TerraFirma is automating construction to make it faster, cheaper, and safer.
Our Story & Mission
At SpaceX, we were part of the teams that built the largest rocket in human history, launched the largest constellation of satellites ever made, and delivered connectivity to millions of people worldwide.
Translate technical work into stories that attract talent, partners, customers, and investors

This listing is sourced directly from TerraFirma Robotics's careers page and normalized into a canonical job model.