MCS Automation

MCS Automation

Marketing Manager

Edina, MN · Full-time

Sponsorship not specified$85k-$100kDetected 9 hours ago
Graphic DesignAccessibilityEmail MarketingSocial Media MarketingWritingBrand StrategyCRMLeadershipCommunicationCollaborationMentoring

About the role

  • This is a hands-on, ground-floor opportunity.
  • You're joining a small marketing department that's ready to grow - and you'll play a central role in shaping what it becomes.
  • As the company scales, this role will scale with it.

Responsibilities

  • Develop and execute planograms, promotional materials, and visual merchandising strategies grounded in value-centric messaging.
  • Lead art direction, copywriting, and graphic design for all company brands across retail, CPG, and internal communications.
  • Maintain a cohesive brand voice that is accessible and value-driven across all customer touchpoints.
  • Leverage AI tools and platforms extensively for design, copywriting, content generation, social media optimization, and campaign efficiency.
  • Stay current on emerging AI marketing platforms and proactively recommend and implement tools that increase output quality and reduce time-to-market.
  • Collaborate with the technology team to launch websites, delivery platforms, and loyalty apps that are brand-aligned and optimized for user experience.
  • Drive all digital marketing efforts including content creation, social media management, and CRM campaigns (text, email, loyalty programs), optimizing each channel for engagement and retention.
  • Lead and oversee content development for social media, blogs, and digital platforms for retail, CPG brands, and CEO personal branding.
  • A real opportunity to build and shape the marketing function of a rapidly scaling cannabis company - and grow into a senior leadership role as the organization expands.
  • At Minnesota Cannabis Services, we're not just building businesses - we're building the people who make them great.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years of progressive marketing experience, with demonstrated ownership of brand, digital, and retail marketing functions.
  • Working knowledge of cannabis products, consumer trends, and the competitive landscape.
  • Hands-on experience with CRM software, email marketing platforms, and social media management tools.
  • Comfort operating in a fast-moving, entrepreneurial environment where you'll often need to figure things out independently and move quickly with limited resources.
  • Prior experience in cannabis, retail, or CPG marketing.
  • Experience managing cross-functional projects with minimal oversight.
  • Required
  • Proven, hands-on fluency with AI marketing tools for design, copy, social scheduling, and analytics. We'll want to see real examples of how you've used these tools to drive results.
  • Working knowledge of cannabis products, consumer trends, and the competitive landscape. You don't need to be an active consumer, but you should be able to speak knowledgeably about the industry from day one.
  • Strong creative skills with a value-centric, accessibility-first design sensibility. We're focused on reaching everyday consumers, not building aspirational luxury brands.
  • Exceptional written and verbal communication skills with a talent for clear, direct storytelling.
  • Resilience and a growth mindset. You'll receive candid, direct feedback regularly - and we're looking for someone who welcomes that and uses it to sharpen their work.
  • Ability to work on-site five days a week in our corporate office in Edina. Sorry, remote work is not an option.
  • Preferred
  • Experience building or scaling a marketing function from the ground up.

Compensation

  • $85,000-$100,000, commensurate with experience.

Benefits

  • We are a fast-growing, multi-state cannabis enterprise spanning retail, delivery, manufacturing, and corporate consulting services with a mission to lead and innovate in the cannabis industry.

Company info

  • Lead retail marketing initiatives, in-store merchandising, and branding across our growing portfolio of locations.
  • Develop and execute planograms, promotional materials, and visual merchandising strategies grounded in value-centric messaging. Our brand philosophy is rooted in accessibility and trust - think big-box retail appeal rather than luxury cannabis boutique. Our customers care about price, selection, reliability, and quality, in that order.
  • Oversee the creation, launch, and marketing of new brands for upcoming retail locations, ensuring alignment with our brand identity and business goals.
  • Leverage AI tools and platforms extensively for design, copywriting, content generation, social media optimization, and campaign efficiency. This is a core expectation of the role - we're looking for someone who is genuinely fluent in the current AI marketing ecosystem and uses these tools daily.
  • Develop and implement marketing strategies for new CPG brands within the manufacturing division, from product positioning through launch execution.
  • Manage PR for corporate and CPG brands, as well as the CEO's personal brand, developing compelling narratives and fostering media relationships.
  • Partner with purchasing, sales, operations, and technology to drive revenue and ensure marketing strategies align with broader business objectives.
  • Help build out the marketing department over time, managing and mentoring existing and new team members and establishing scalable processes as the organization grows.
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