Standtogether

Director of Growth & Product Marketing

Arlington, VA · Director

Sponsorship not specified$160k-$185kDetected 33 days ago

Project ManagementSEOSEMCustomer SuccessLeadership

About the role

It is a builder's role at the ground floor of a v1 product, where the feedback loop between user signal and what ships next runs on a weekly cadence.
Move new users from first touch to first contribution as efficiently as possible. • Run the lifecycle and email program.
Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking.

Responsibilities

the platform growth engine that brings people in, the content that moves them to act, and the support that keeps them engaged once they arrive.
The Director leads a small, high-output team - managing the Content Strategist who owns storytelling and editorial, and the Customer Success Lead who owns onboarding and support.
They partner closely with product, engineering, the data team, and content and creative partners to ensure every function is pulling in the same direction.
Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence.
Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible.
Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations.
Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity.
Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people.
Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input.
Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step.

Compensation

Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Benefits

Competitive benefits: En joy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Company info

Working for an organization within the Stand Together philanthropic community is different from many other places.
We believe diversity fuels creativity, broadens knowledge, and helps drive success.
That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places.

Equal opportunity

Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.

Apply directly at Standtogether →Create a free account for alerts like this View Standtogether immigration profile

This listing is sourced directly from Standtogether's careers page and normalized into a canonical job model.