Alcon Research

Brand Manager - OTC Innovation

Fort Worth, Texas · Contract

Sponsorship not specifiedDetected 5 days ago

Performance ManagementLeadershipCollaboration

About the role

The ideal candidate combines strong brand management fundamentals with deep expertise in shopper marketing and professional engagement, complemented by modern capabilities in social, influencer/UGC.
Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities.

Lead end-to-end shopper marketing execution in close partnership with Sales and Trade Marketing, aligning activation to retailer priorities while driving visibility, cultural relevance, and conversion across key retail partners
Co-develop and execute retail-first activation plans spanning in-store merchandising, retail media, POS, digital shelf optimization
Own the strategy and execution of event and experiential marketing, including high-impact consumer activations that drive awareness, trial, and earned amplification
Ensure experiential initiatives are designed for content capture and amplification across social, influencer, PR, and retail media ecosystems
Drive launch readiness across cross-functional teams (Sales, Supply, Regulatory, Agencies), with a focus on retail and field execution excellence
Support and co-lead integrated omni-channel marketing plans across digital, retail, and consumer touchpoints in partnership with the Sr. Brand Manager
Partner with agencies to support delivery of best-in-class creative and media strategies
Co-lead development of social-first campaigns, including influencer partnerships and UGC content ecosystems
Identify and activate creator partnerships (micro and macro influencers) to drive reach, engagement, and conversion
Own and track brand KPIs, including sales, share, trial, and media effectiveness

Bachelor's Degree or Equivalent years of directly related experience (or high school +13 yrs.
The ability to fluently read, write, understand, and communicate in English
5 Years of Relevant Experience

Brand marketing experience in OTC, CPG, or related industries
Proven experience leading or supporting new product launches or major brand innovations
Experience in beauty, personal care, wellness, or other socially-driven categories strongly preferred
Demonstrated success in shopper/retailer and professional marketing
Experience leading event marketing or experiential activations strongly preferred
Strong analytical skills with the ability to translate insights into actionable growth strategies
Excellence in agency management and creative judgment
Strong strategic thinking combined with hands-on execution capability
Effective cross-functional collaboration in a matrixed environment
Demonstrates strong leadership presence and influence
Highly results-oriented with a bias for action and accountability
Thrives in fast-paced, ambiguous environments, particularly during launch phases

Operate at the intersection of healthcare credibility and modern consumer marketing
Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!
Create distinctive, premium brand experiences that translate product benefits into emotionally compelling, appearance-driven moments
Own professional touchpoint strategy and engagement, education, and influence programs that build credibility and recommendation
Lead and influence cross-functional teams across Sales, Insights, Finance, Supply, Medical/Legal/Regulatory, and external agencies

This listing is sourced directly from Alcon Research's careers page and normalized into a canonical job model.