Tinuiti

Senior Director, Integrated Strategy & Storytelling

USA - Remote · Director

Sponsorship not specifiedDetected 5 days ago

Data StructuresRESTData AnalysisBrand StrategyBusiness DevelopmentResearchLeadershipCommunicationCollaborationMentoring

About the role

As the Senior Director, Integrated Strategy & Storytelling, you will be the strategic North Star for one of our agency's most dynamic, fast-moving, and culturally defining clients: e.l.f. Beauty.
You are part master storyteller, part communications planner, and part culture-vulture.
Your primary mission is to translate complex digital, creator, and media landscapes into high-impact, concise go-to-market strategies that instill absolute confidence in e.l.f.'s executive leadership.

Responsibilities

Lead Strategic Portfolio Planning: Lead strategic planning across the large, complex e.l.f. Beauty account and act as a senior escalation point on planning quality, client confidence, and major strategic choices.
Act as the senior strategic partner to Client Partners on major account planning, identifying media-driven growth opportunities that can expand client revenue, expand the portfolio, and deepen the agency relationship.
Own the Narrative: Take complex data, media plans, and creative concepts and distill them into punchy, clear, and unignorable strategic recommendations.
Lead the Room: Serve as a trusted strategic partner to e.l.f. VPs and executives, delivering high-level perspectives on the beauty, consumer, and digital marketing landscape.
Business Expansion: Co-lead major new business and portfolio expansion pitches in collaboration with Business Development and Client Partners, shaping the planning story, strategic narrative, and case for investment.
Evangelize Internal Tool Suites: Lead and evangelize adoption and integration of the agency's proprietary planning suite and broader planning tools into strategic planning work, focusing on scalable solutions and stronger planning quality.
Maintain expert fluency in the audience and planning product suite, including its roadmap, methodology, and data structures, acting as a key internal evangelist for its strategic application.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position.

Requirements

You have a clear point of view and aren't afraid to gently redirect a client or a team toward a better strategic path.

Nice to have

7-10+ years of digital strategy, communications planning, or brand strategy experience, ideally within a fast-paced agency or high-growth consumer brand (Beauty/CPG experience is a major plus).
Strong experience across both linear and digital channels, with particular depth in video, social, and integrated full-funnel planning.
Mastery across at least three marketing channels is preferred.

Skills

Product-Led Tools & Comms Strategy

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Company info

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works.
Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Link to updated job description.
Job Title: Senior Director, Integrated Strategy & Storytelling (e.l.f. Beauty Account)
Role Overview

Equal opportunity

This description has been designed to indicate the general nature and level of work performed by employees within this position.
The actual duties, responsibilities, and qualifications may vary based on assignment or group.
Tinuiti is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Apply directly at Tinuiti →Create a free account for alerts like this View Tinuiti immigration profile

This listing is sourced directly from Tinuiti's careers page and normalized into a canonical job model.