Hamiltonlane

Senior Associate, Institutional Marketing

Conshohocken, PA, USA · Senior

Sponsorship not specifiedDetected 31 days ago

SEOSEMContent MarketingLead GenerationExcelLeadershipCommunicationCollaborationProblem SolvingOrganizational SkillsMicrosoft Office

About the role

The Senior Associate, Institutional Marketing plays a hands-on role in executing Hamilton Lane's institutional marketing strategy.
The Senior Associate, Institutional Marketing ensures campaign content is purpose‑built, performance‑driven and tightly aligned to fundraising objectives.

Lead the end-to-end content campaign workflow by managing execution, timelines, approvals and activation of content across multiple formats.
Define and track KPIs tied to awareness, engagement, lead generation and funnel progression, using insights to continuously optimize campaigns.
Collaborate closely with Product, Investments, Sales and Compliance to ensure campaign content is accurate, on‑brand and aligned with firmwide priorities.
Partner with Private Wealth Marketing, Event Marketing, Digital Marketing and Creative Services to optimize integration and effectiveness.
Serve as a strategic partner to internal stakeholders, advising on structure and format based on campaign goals and audience needs.
Support execution of the institutional editorial calendar, aligning content timing with fundraising milestones.
Manage multiple projects simultaneously, maintaining momentum and quality in a fast‑paced, deadline‑driven environment.
Demonstrated experience developing strategic content that supports marketing campaigns and business objectives
Proven ability to collaborate cross‑functionally and manage multiple priorities with precision
Developing Your Career

Establish clear objectives, target audiences, messaging frameworks and activation plans for each major marketing initiative.
Execute integrated campaigns across email, web, paid advertising and social media, ensuring cohesive deployment across touchpoints.
Leverage performance data to inform optimizations, improve conversion and refine audience segmentation across the institutional funnel.
Continuously refine processes to improve efficiency, clarity and scalability of content production and activation.
Bachelor's degree in Marketing, Communications or related field
7+ years of experience in marketing, content strategy or related roles, preferably within asset management, alternatives or financial services
Strong attention to detail, highly organized, process-oriented, proactive and able to handle multiple assignments and deadlines
Strong problem-solving skills

to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring.
Employees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.
Tuition and certification reimbursement programs are available, along with continual education and development trainings for you to grow with Hamilton Lane.
For our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.
For growing family, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.
Safeguarding Your Financial Wellbeing
Hamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.
To do this, Hamilton Lane offers the following benefits:
Strong problem-solving skills; responsive and flexible to evolving responsibilities and dynamic environment

As one of the largest private markets investment firms globally, we provide innovative solutions to institutional and private wealth investors around the world, specializing in flexibility and full-spectrum access.
We currently employ approximately 800 professionals operating in offices throughout North America, Europe, Asia Pacific and the Middle East, and have $1.0 trillion in assets under management and supervision, composed of $146.1 billion in discretionary assets and $871.5 billion in non-discretionary assets, as of December 31, 2025.

Hamilton Lane is an affirmative action-
equal opportunity employer.
If you need a reasonable accommodation to complete your application, please contact Human Resources at humanresources@hamiltonlane.com.

sidered for employment without regard to their race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expre

This listing is sourced directly from Hamiltonlane's careers page and normalized into a canonical job model.