Cockroach Labs
Staff Product Marketing Manager, Developer Experience
New York, NY · Staff+
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$10,314 more — $168,314 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $168,314 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- It's the front door of our entire go-to-market motion: if we don't win here, nothing downstream matters.
- You'll sit inside Product Marketing & DevRel within the R&D organization, close to engineering and on the roadmap early enough to shape the story, not just narrate it.
Responsibilities
- You'll own four connected user journeys end-to-end - Activation to Collaboration, Data Onboarding & Enablement, Developer Experiences, and Programmability & Extensibility - as a single, coherent stage rather than four disconnected pieces.
- Below are the journeys you will own:
- If an agent doesn't pick us at activation, nothing downstream happens; you own making sure we're the obvious choice.
- Build the message house for Onboard & Build - the value propositions, proof points, and narrative that make developers choose and stay.
- Launch & GTM execution. Own the PMM deliverables for launches touching your journeys - messaging, enablement, content, and field readiness - mapped to the GTM readiness plan and shipped on time. You move fast once positioning locks.
- Proof and content. Drive the case studies, reference stories, and technical content that make the onboarding and build story credible - grounded in real customer outcomes, not claims.
- By 90 days, you'll own the full Onboard & Build narrative - a coherent message house across all four journeys, active field enablement, and a working partnership with the journey PMs feeding the roadmap.
- Fluency in the AI-native developer world. You understand how developers build with LLMs and agents today - RAG, vector search, agent memory, MCP, agent-driven workflows - and can position data infrastructure credibly within it.
Requirements
- You'd rather challenge a weak positioning than execute it quietly, and you know how to disagree constructively.
Nice to have
- Activation to Collaboration.
- The front line of the agentic strategy - how developers and their coding agents discover, evaluate, and choose CockroachDB.
- If an agent doesn't pick us at activation, nothing downstream happens
- Data Onboarding & Enablement.
- The migration and onboarding story - how teams move off legacy databases and get to production, including the AI Migration Assistant and the MOLT tooling that de-risks the path.
- Developer Experiences.
- The end-to-end developer experience - quickstarts, docs, sample apps, and the surfaces that turn first-touch curiosity into a running application.
- Programmability & Extensibility.
Compensation
- $158k-$209k
Company info
- Reporting to the Head of Product Marketing, you'll join a small, high-leverage PMM team inside the broader Product organization.
- Product Marketing at Cockroach Labs means you work with everyone - sales, sales enablement, solution engineering, product management, demand generation, and beyond.
- We like it that way: this team shapes the growth vector of the company every day.
- Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
- If you need additional accommodations to feel comfortable duri
- We're looking for a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle - the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it.
This listing is sourced directly from Cockroach Labs's careers page and normalized into a canonical job model.