nexo
Head of Marketing, US
United States
Sponsorship not specifiedDetected 50 days ago
Stakeholder ManagementSEOGoogle AnalyticsCommunication
About the role
- Digital assets are redefining how wealth is created, used, and transferred.
- We move fast, think long term, and take ownership.
- We value clarity over noise and impact over optics.
Responsibilities
- But technology alone doesn't drive progress.
- We rethink how wealth works and build solutions that reflect that belief.
- The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.
- This is an environment for people who want to lead, create, and elevate what already exists.
- If building what's next excites you, you'll feel at home at Nexo.
- Maintain a live overview of US's crypto and finance landscape - including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
- Develop personas, targeting strategies, and localized messaging that resonate with US`s high-net-worth individuals.
- Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
Requirements
- 7-12+ years in senior growth or marketing roles, with deep knowledge of the US market.
- Proven experience shaping positioning, messaging, and channel strategy.
- Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
- experience with GA4, MMPs, and competitive intelligence tools.
Benefits
- Competitive compensation with performance bonus.
- Dedicated learning budget.
- Comprehensive health & wellness perks.
Company info
- Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.
- We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement.
- We shape industry trends.
This listing is sourced directly from nexo's careers page and normalized into a canonical job model.