Mariner Careers

Vice President, Go to Market

United States · Exec

Sponsorship not specified$10k-$15kDetected 43 days ago

Content MarketingPerformance MarketingSalesBusiness DevelopmentLead GenerationResearchLeadershipCommunicationCollaborationMentoring

About the role

This role is equal parts strategist, orchestrator, and connector, owning the full go-to-market motion from vision to execution across growth channels, alliances, corporate partnerships, and audience segments.
This leader holds shared accountability for pipeline contribution and revenue-influenced targets, not just marketing program delivery.

Drive strategy for corporate partnership marketing programs to expand reach and unlock new audiences
Partner with organic growth team to identify whitespace and emerging audience opportunities
Act as the orchestrator of the organic growth operating model by defining what's templated, what requires in-house production, and what requires agency or specialist support, and evolving that model as capability matures
Client Journey Strategy & Experience Design
Partner with Lifecycle, Performance Marketing, and Analytics teams to optimize journey performance, improve conversion, and eliminate friction
Partner with Lifecycle and Performance Marketing, along with lead desk, to drive integrated contact acquisition, lead generation, and pipeline growth
Define and lead the go-to-market strategy for organic growth, aligning channels, audiences, and messaging to business priorities
Lead marketing across key alliances, including CPA, Credit Union/Banking, and Investment Banking, ensuring consistent and effective activation
Define and maintain ICPs and audience segmentation frameworks across organic growth channels - and leverage this to build and customize niche growth channels
Develop and deliver sales enablement tools that accelerate closed business

While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information.
Bachelor's degree in marketing, communications, business, or related field
15+ years of experience with demonstrated success in organic growth, go-to-market strategy, and multi-channel execution
Direct experience deploying AI/agentic tools or automation into a marketing operating model - not just using AI tools personally, but redesigning team workflows and role definitions around them
It requires strong influence, sharp prioritization, and the ability to turn complex strategies into clear narratives, programs, and client experiences that move the business forward.

Strategic thinker with the ability to execute and scale programs across complex, multi-channel environments
Exceptional cross-functional leadership and influencing skills - able to align diverse teams without direct authority
Deep experience across content, brand, events, and integrated campaigns
Strong partnership experience with Lifecycle, Performance Marketing, and Analytics teams
Data-driven mindset with a focus on performance, accountability, and continuous optimization
Excellent written and verbal communication skills
Physical Demands/
Physical Demands/Requirements:
The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 - 15 pounds.
Visual requirements include distant, close and color vision, and ability to adjust focus

We welcome your interest in being a part of our firm.
We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community.
We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals.
We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.

This listing is sourced directly from Mariner Careers's careers page and normalized into a canonical job model.