Belk

Director, Marketing Owned Media and Personalization (Hybrid)

Charlotte, NC - Corporate Office - Merchandising · Director

Sponsorship not specified$130k-$160kDetected 1 day ago

AccessibilityRoadmappingCRMLeadershipCommunicationCollaboration

About the role

If any of the information on the belkcareers.com website is not accessible to you due to a disability, please contact us via email at HRSharedServices@Belk.com.
Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you, either via your email address or a separate mailing address you provide.

Own revenue, traffic, engagement, and growth goals across Email, SMS, Push, Homepage Personalization, and future owned channels
Optimize channel mix, frequency, and personalization for incremental sales and profitability
Build a test-and-learn culture with clear measurement across owned channels
Partner with Analytics to turn incrementality insights into investment
Build KPI frameworks for growth, deliverability, opt-outs, and customer value
Own personalization roadmap and trigger-based journeys across web, app, email, SMS, push
Drive performance of onboarding, abandonment, loyalty, retention, and win-back programs
Lead strategic relationships with CRM/CDP/personalization/martech vendors
Own business cases, implementation, and change management for platform migrations
Partner cross-functionally to align tech investment with growth and efficiency goals

10+ years of applicable experience
Knowledge & Skills
Proven experience with customer-centric design
Track record in gaining collaboration and alignment from diverse teams with strong view points
Experience in iterative project delivery
Technical knowledge and ability to translate technical jargon to business stakeholder
Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems.
Experience leading marketing technology implementations and platform migrations.
Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy.
Experience using customer analytics and AI-driven capabilities to improve customer engagement and business outcomes.

Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location.

$130,000-160,000
Reflected is the base pay range offered for this position.
Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location.
The range listed is just one component of the compensation package offered to candidates.
Set annual/quarterly growth plans and cross-channel KPIs tied to sales, conversion, retention, and CLV

Own subscriber acquisition, engagement, retention, and channel health (Email/SMS/Push)

Belkcareers.com is committed to making the on-line application experience easy and accessible to individuals with disabilities.
We are constantly making improvements to comply with the spirit of the "Americans with Disabilities Act," and the Web Content Accessibility Guidelines.
If you prefer, you may contact one of our friendly Shared Services representatives at 1-800-588-3700 and we will be happy to assist you with the application process.

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination.
Reflected is the base pay range offered for this position.
The range listed is just one component of the compensation package offered to candidates.
All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

This listing is sourced directly from Belk's careers page and normalized into a canonical job model.