OLIVER Agency - North America

OLIVER Agency - North America

Growth Strategy Lead

Baltimore, Maryland

Sponsorship not specifiedDetected 1 day ago
SparkA/B TestingContent MarketingCRMPerformance MarketingCadence

About the role

  • Approximately 60% of your focus sits on lifecycle, CRM, and email - owning the strategy, audience architecture, and optimization roadmap for enrollment growth programs.
  • You are the person who connects insight to growth.
  • You work closely with the Business Director on client strategy, with CRM Campaign Managers on lifecycle performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement.

Responsibilities

  • Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
  • We partner with over 300 clients in 40+ countries and counting.
  • Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
  • Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
  • Own the end-to-end CRM and email growth strategy for enrollment programs across the portfolio - lead nurture, application, enrollment, and early-retention journeys
  • Drive the shift from reactive, one-off sends toward planned, reusable growth programs - targeting a majority-planned mix, refreshed evergreen nurtures, and a reusable, modular content library
  • Partner with the Data Analyst and CRM Campaign Managers to build closed-loop measurement and attribution, translating performance into clear growth recommendations that feed the next cycle
  • Maintain deep fluency across the CRM, marketing automation, and CDP stack; advise on platform utilization, automation and decisioning opportunities, and data quality requirements
  • Design growth loops and cross-channel experiments that connect acquisition, activation, and retention into a measurable, compounding system
  • Partner with the Associate Creative Director to translate growth insight into creative direction - ensuring campaigns are rooted in audience understanding and funnel intelligence

Requirements

  • The constraint on the next phase of growth is not a lack of strategy - it is content velocity, content relevance, and the ability to test and personalize at scale.

Benefits

  • We support flexible working and are open to different arrangements.

Company info

  • As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
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