Astra

Demand Generation Manager

Remote - US Only

Sponsorship not specifiedDetected 5 days ago

A/B TestingWritingCRMGrowth MarketingCommunicationCollaboration

About the role

As Astra's first Demand Generation Manager, you will be at the center of how we bring our payments infrastructure to market.
You will translate our content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals.
Drawing on an existing library of whitepapers, ebooks, and case studies, your focus will be turning what we've built into demand, and creating the campaign-level assets, ad copy, nurture sequences, and social posts, that carry those campaigns to market.

Account-Based Marketing: Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.
Campaign Operations: Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting.
Content Activation: Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand.
Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity.
Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.
Small team, big impact - your work directly supports Astra's ability to scale responsibly
Mission-driven - build infrastructure that powers financial innovation while meeting the highest regulatory standards
Build the repeatable campaigns and programs that support Astra's go-to-market motion.

3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company.
Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns.
CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking.
Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack.
Experience working cross-functionally with sales to align campaigns to pipeline goals.
Bachelor's degree in Marketing, Business, Communications, or a related field

CRM proficiency, plus the initiative to help evaluate and build out marketing automation as the function grows, covering campaign execution, reporting, and attribution.
Willingness to learn the payments ecosystem (ACH, RTP, card networks) well enough to identify and target the right buyers and accounts.

Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next.
Preferred Experience
Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context.
Paid Media: Hands-on experience managing paid social and LinkedIn campaigns, including budget, targeting, and optimization.
Your work will:
Generate the qualified pipeline that fuels Astra's growth and gives sales a steady flow of the right opportunities.
Turn our content, launches, and events into coordinated campaigns that reach and convert high-value accounts.

Our platform processes billions in annual transaction volume with 99.9%+ uptime, powering real-time transfers, bank debits, card disbursements, and complex financial compliance systems.

As our Demand Generation Manager, you'll run the campaigns that connect Astra's story to the customers who need to hear it.
Every campaign, every touchpoint, and every qualified opportunity depends on reaching the right buyers with the right message at the right time.

equal opportunity employer and are committed to building a diverse and inclusive team.

This listing is sourced directly from Astra's careers page and normalized into a canonical job model.