Spotify
Performance Marketing Activation Specialist
New York, NY · Mid
Sponsorship not specified$73k-$104kDetected 12 days ago
Data VisualizationSEMGoogle AnalyticsPerformance MarketingExcelCommunicationCollaborationPublic Speaking
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odds of building a lasting career here
53Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- We're the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be.
- Collaboration hours align to the EST time zone.
- These ranges may be modified in the future.
Responsibilities
- Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns.
- Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies.
- Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies.
- Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity, and building judgment through doing.
Requirements
- Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise.
- Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance
- familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
- Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management.
- You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones.
Nice to have
- in-house experience a plus.
- experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus.
- 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns
- Deep hands-on experience managing Google Brand and Nonbrand Search campaigns
Compensation
- The United States base range for this position is $73,000 – $104,000 USD, plus equity.
Benefits
- Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics.
Company info
- Join us and you'll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.
- You'll be part of the in-house Performance Marketing team - planning, launching, and optimizing global acquisition and conversion campaigns across paid search and paid social, owning every part of the campaign process.
- Where You'll Be - This role is based in New York. - We offer flexibility to work where you work best, with 2-3 days per week in the office.
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This listing is sourced directly from Spotify's careers page and normalized into a canonical job model.