Stillaustin

Social Media Manager and Content Creator, Hospitality Division

Austin, TX

Sponsorship not specifiedDetected 20 days ago

PhotoshopGraphic DesignMotion DesignMeta AdsContent MarketingContent CalendarsSocial Media MarketingPremiere ProFinal Cut ProBlenderPhotographyCommunication

About the role

It is hands on, camera forward, onsite, and deeply embedded in daily hospitality operations.
Success in this role looks like strong growth across platforms, highly engaging content, and a consistent digital presence that matches the level of experience guests receive onsite.

Responsibilities

Lead the organic and paid social presence for the Hospitality Division across Instagram, TikTok, Facebook, and additional platforms.
Create on trend, high impact video and photo content that drives awareness and engagement.
Maintain an active, responsive online presence through community management and timely interactions.
Collaborate closely with the Hospitality, Events, and Marketing teams to tell compelling stories about the Tasting Room and still Austin Quarter.
Own the social content strategy, calendar, and publishing for the Hospitality Division.
Create professional quality photo and video content showcasing cocktails, menu items, events, live music, staff, and guest experiences.
Lead community management including DMs, comments, inquiries, and review responses.
Plan, execute, and optimize paid social campaigns to support events, reservations, and brand building.
Collaborate with design and creative partners to align content with broader brand direction.
Track and report on weekly performance metrics and deliver insights to improve results.

Requirements

2-4 years of experience in social media management, content creation, or digital storytelling for a brand, hospitality concept, or agency.
Proven experience creating original short-form video content, reels, TikToks, photo assets, or social campaigns.
Strong photography and videography skills with proficiency in editing software (Premiere, CapCut, Final Cut, Lightroom, etc.).
Experience managing content calendars, reporting on analytics, and optimizing content for performance.
I ntermediate or higher proficiency in Adobe Photoshop and Illustrator.
Familiarity with Meta Ads Manager and executing paid social campaigns.

Nice to have

Experience in beverage, alcohol, spirits, or hospitality industries-especially concepts with strong brand presence, nightlife programming, or experiential environments.
Experience capturing content in fast-paced, guest-facing settings (bars, tasting rooms, events, concerts, nightlife).
Knowledge of TikTok, YouTube Shorts, or platform-specific growth strategies.
Strong sense of brand voice, storytelling, and hospitality-driven content creation.
About Still Austin Whiskey Co Still Austin Whiskey Co. is the first true grain-to-glass distillery in Austin since Prohibition and one of the fastest-growing craft whiskey brands in the country.
Led by Master Blender Nancy Fraley and Master Distiller John Schrepel, we pioneered the use of slow water reduction in bourbon, bringing new depth, maturity, and character to our whiskeys.
Our bottles are as distinctive as our spirits, featuring custom label art by world-renowned artist Marc Burckhardt - a tribute to Austin's creativity and the craft behind every drop.
This role blends creativity with strategy.

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