Independencepet Group
Organic Search & Content Strategy Manager
Ohio
Sponsorship not specifiedDetected 8 days ago
Full-Stack DevelopmentLLMsSEOContent MarketingGoogle AnalyticsCustomer SupportLeadershipCommunicationCollaborationAdaptability
About the role
- This role will be responsible for driving organic growth through a holistic approach that includes Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Define KPIs and success metrics aligned to business goals
- Oversee keyword strategy evolution to include intent-based and conversational search
Responsibilities
- Develop and lead the organic search strategy across SEO, AEO, and GEO to drive traffic, leads, and revenue growth
- Manage and mentor internal resources and/or agency partners
- Own relationships with external SEO agencies and partners, including scope, performance, and optimization of spend
- Partner with leadership to align organic strategy with broader marketing initiatives
- Lead technical SEO efforts including site architecture and schema
- Partner with content teams to create structured, authoritative content
- Drive strategies for featured snippets and zero-click results
- Optimize content for answer engines and AI summaries
- We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets.
- As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents.
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 8+ years of SEO experience
- Proven track record of driving organic growth
- Strong understanding of technical SEO and analytics
- Familiarity with AEO and GEO concepts
- Experience with tools like SEMrush, Google Analytics, and Search Console
Nice to have
- Strong communication and interpersonal skills.
- Experience in DTC or insurance
- Knowledge of structured data/schema
- Experience managing agencies
- Adaptability to evolving AI/search technologies
- Interview Technology Notice:
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Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Commuter Benefits
Visa & Work Authorization
- You may opt out of text communications at any time by replying "STOP."
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This listing is sourced directly from Independencepet Group's careers page and normalized into a canonical job model.