Gympass

Gympass

User Lifecycle Specialist

US (NY - Hybrid) · Part-time

Sponsorship not specified$80k-$100kDetected 29 days ago
Data AnalysisData VisualizationA/B TestingFigmaCanvaProject ManagementCRMSalesLeadershipCommunicationCollaboration

About the role

  • We are hiring a User Lifecycle Specialist on our Marketing team in New York City.
  • This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market.

Responsibilities

  • Drive Retention & Upsell Strategies: You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.
  • Leveraging data-driven insights, you'll analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey.
  • Community & Engagement Growth: You will lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns.
  • At the same time, you'll drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged with what's available to them at Wellhub.
  • Data-Driven Decision-Making: Your role will involve using analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts.
  • Build trust and foster a collaborative and fast-paced environment.
  • Highly effective at following campaign build best practices within Braze (set up, QA, review) to proactively avoid errors.
  • Document learnings following Global guidelines.
  • Be hands-on using existing templates to develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web.
  • You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.

Requirements

  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 3+ years experience in B2C marketing, CRM, or customer lifecycle management
  • Proven track record in multi-channel CRM execution (email, SMS, In-app, + push)
  • Hands-on experience with CRM tools
  • Proven track record in project management, strategic planning, and cross-functional collaboration.
  • For this specific role, please note that 3+ years experience in B2C marketing, CRM, or customer lifecycle management is required.

Nice to have

  • Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies.
  • Tableau, looker experience is a plus.
  • Experience launching an ambassador or community program, preferred

Compensation

  • In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $80,000 - $100,000.

Benefits

  • With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.
  • In addition to base salary, this role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.
  • Our benefits include:
  • Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
  • HEALTHCARE: Health, dental, and vision insurance.
  • FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
  • We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
  • FLEXIBLE SCHEDULE: Flexibility for us isn't just about where we work-it also means being able to shape how and when we get things done.
  • PAID TIME OFF: We know how important it is to take time away from work to recharge.
  • Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
  • PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life.
  • We offer up to 12 weeks 100% paid parental leave to all new parents.
  • WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!

Company info

  • Cross-Functional Collaboration: As part of a global team, you'll collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work.
  • As part of a global team, you'll collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work.
  • FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you.
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This listing is sourced directly from Gympass's careers page and normalized into a canonical job model.