WPP Media
Associate Director, Data Strategy
New York, United States · Director
Sponsorship not specified$75k-$180kDetected 8 days ago
Stakeholder ManagementLeadershipCommunicationCollaboration
About the role
- We're looking for a sharp, curious, and strategically minded Associate Director, Data Strategy to join the Data Strategy team in the US.
- This is a pivotal, client-facing role at the intersection of audience strategy, data activation, and media technology.
Responsibilities
- Develop audience strategies and insights, overseeing the translation of audience logic into activation in partnership with planning, activation, and analytics teams
- Support privacy-safe data collaboration and clean room strategies (e.g., InfoSum), translating client business questions into compliant use cases for audience insights and activation
- Build, taxonomize, and syndicate audiences across relevant platforms - ensuring audience definitions, dependencies, and usage guidance are clear and repeatable
- Own audience integration documentation and operational guidance to enable consistent cross-functional execution
Compensation
- The base salary range for this position at the time of this posting is indicated below.
- $75,000 - $180,000 USD
Benefits
- WPP Media & Benefits
- Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
- Proactively monitor audience onboarding and syndication health (e.g., match rates), communicating risks and remediation paths to reduce data loss
Company info
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Equal opportunity
- equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
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