Charleys

Charleys

Vice President of Marketing - Charleys

Columbus, Ohio · Exec

Sponsorship not specifiedDetected 50 days ago
SEOSEMSocial Media MarketingBrand StrategyCadenceLeadershipCommunicationMentoring

About the role

  • The Vice President of Marketing at Charleys is a senior leadership role for a high-energy, marketing executive who sees opportunity everywhere - and moves fast to capture it.
  • This position is ideal for a bold, data-driven leader who thrives in a fast-moving, entrepreneurial environment where priorities shift quickly, the bar is high, and results are expected immediately.
  • Rapidly identify gaps in brand presence and move decisively to close them across all channels

Responsibilities

  • Walk into a room, immediately see the gaps and the opportunity, and start building momentum the same day
  • Develop and elevate your team while remaining hands-on and close to the work
  • Demonstrated ability to move fast and deliver measurable results in a high-growth, high-change environment
  • Deep expertise in digital and social media marketing with a track record of building brand presence and driving engagement

Requirements

  • Bachelor's degree in Marketing, Business, or equivalent experience

Skills

  • Leverage data, analytics, and emerging tools including AI-enabled platforms to sharpen targeting, personalization, and ROI
  • Set a high bar for content quality, cadence, and channel performance - and hold the team accountable to it
  • Communicate proactively and transparently with franchisees; ensure alignment between national strategy and local execution
  • Balance system-wide brand standards with the operational flexibility franchisees need to win in their markets
  • Oversee menu marketing strategy including product launches, pricing communication, and menu board optimization
  • Use guest data and market insights to identify menu opportunities and prioritize high-impact initiatives
  • Use data and analytics to evaluate marketing effectiveness across all channels and campaigns
  • Translate insights into fast, decisive action - adjusting strategy in real time based on what the numbers show

Company info

  • Charleys Cheesesteaks - 850+ unit brand recognized worldwide as home to the #1 Philly Cheesesteak
  • BIBIBOP Asian Grill - Award-winning, 80+ unit Korean-inspired fast casual concept
  • Lenny's Grill & Subs - Memphis-born, 60+ unit chain serving premium deli and hot subs
  • Charleys Kids - Non-profit providing food, education, and mentorship to at-risk children worldwide
  • Solar Planet - Solar field advisory and installation services
  • Build and execute a bold, fast-moving marketing strategy that drives brand awareness, guest traffic, and same-store sales growth across the brand system
  • Lead national campaigns, LTO launches, and promotional strategy with speed, creativity, and sharp execution
  • Maintain brand consistency across all touchpoints while continuously raising the standard of quality and relevance
  • GOSH Enterprises is a dynamic, rapidly growing multi-brand restaurant and services company headquartered in Columbus, Ohio.
  • Our portfolio spans nationally recognized restaurant brands, a non-profit, and a growing energy services division:
  • Position Summary
  • This leader is responsible for building brand equity, driving guest traffic, and accelerating growth across Charley's brand.
  • This role leads all marketing functions - brand strategy, digital, social media, creative, field marketing, menu innovation, PR, and franchisee communications - with urgency and precision.
  • The VP of Marketing must deeply understand the franchise business model and serve as a true marketing partner to operators across the system.
  • What You'll Own (Core Responsibilities)
  • Brand Strategy & Growth
  • Digital & Social Media Leadership
  • Own the full digital marketing ecosystem: paid media, SEO/SEM, email, social media, loyalty programs, and app marketing
  • Drive aggressive, results-oriented growth across social platforms - moving fast, testing constantly, and scaling what works
  • Franchisee Partnership & Field Marketing
  • Build authentic, trust-based relationships with franchise partners and serve as a genuine marketing resource across the system
  • Develop tools, campaigns, and co-op programs that move the needle at the local level and directly support operator success
  • Menu Strategy & Innovation
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This listing is sourced directly from Charleys's careers page and normalized into a canonical job model.