Demandbase

Demandbase

Senior Social and Influencer Marketing Manager

US - Remote · Senior

Sponsorship not specifiedDetected 71 days ago
AlgorithmsGraphic DesignProject ManagementSocial Media MarketingInfluencer MarketingVideo ProductionLeadershipCommunicationCollaboration

About the role

  • This role demands a strategic thinker with a deep understanding of social media trends, influencer marketing best practices, and the ability to craft compelling narratives that resonate with our target audience.
  • By activating the right narratives, voices, communities, and conversations, this leader helps Demandbase stay visible and credible where buyers are researching, evaluating, and validating AI GTM solutions.
  • You will oversee all aspects of social media management, influencer identification and outreach, social and influencer campaign development and execution, and performance analysis.

Responsibilities

  • Growing and developing all social media activities across Demandbase Social platforms: Including content creation and curation, community management, social listening, and reporting.
  • Building an internal Employee Advocacy program and developing an Executive Thought leadership platform on relevant social channels by amplifying cohesive and consistent brand narratives internally and externally.
  • Building and managing an influencer marketing program: Identifying and vetting potential influencers, negotiating contracts, developing creative briefs, managing campaigns, and tracking performance.
  • Building and nurturing relationships: Developing strong relationships with key influencers, social media partners, and internal stakeholders.
  • Maintaining brand consistency: Ensuring all content, copy, design and video is always reflective of the company's strategic brand identity.
  • Ensuring all content, copy, design and video is always reflective of the company's strategic brand identity.
  • This role is not only responsible for growing reach and engagement, but for ensuring social and influencer programs directly support pipeline creation, mid-funnel nurture, late-stage acceleration, and AI Search Visibility.
  • You will collaborate closely with various teams, including content, creative, PR, and product marketing, to ensure cohesive brand messaging and campaign execution.
  • Proven track record of developing and executing successful social and influencer campaigns that drive measurable results.
  • We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported.

Requirements

  • 7+ years of experience in social media and influencer marketing, preferably in a B2B environment.
  • Strong knowledge of the influencer marketing landscape, including identification, outreach, and relationship management.
  • Data-driven mindset with the ability to analyze performance and extract actionable insights.
  • Experience managing social media budgets and resources.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Experience with Oktopost, Asana and Jasper.

Nice to have

  • Proximity to Austin, TX is strongly preferred for local collaboration

Skills

  • Excellent communication, interpersonal, and presentation skills.

Benefits

  • Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
  • We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.
  • Our Commitment to Diversity, Equity, and Inclusion at Demandbase

Company info

  • Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale.
  • With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence.
  • Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks - all in one platform.
  • As a company, we're as committed to growing careers as we are to building world-class technology.
  • We invest heavily in people, our culture, and the community around us.
  • We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power.
  • Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
  • At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms.
  • Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an
  • At Demandbase, we value thoughtful partnerships and direct connections with candidates.

Equal opportunity

  • We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all.
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This listing is sourced directly from Demandbase's careers page and normalized into a canonical job model.