Taaraconnect

Taaraconnect

Head of Marketing

Sunnyvale, CA · Full-time

Sponsorship not specified$180k-$220kDetected 467 days ago
Content MarketingStrategic CommunicationsBrand StrategySalesBusiness DevelopmentLead GenerationLeadershipCommunicationCollaborationPublic Speaking

About the role

  • You will work closely with cross-functional team members across product, engineering, business development, and operations.
  • This is a unique opportunity to shape the narrative of a transformative technology with significant social impact.
  • This role will be based in Sunnyvale, California with occasional global travel.

Responsibilities

  • Partner with the sales team to shape the go-to-market strategy for new and existing products, including market segmentation, value proposition development, messaging, sales enablement materials, and launch plans
  • Develop and implement integrated marketing campaigns across digital, content, events, and partner channels to build pipeline, generate qualified leads, and support sales targets, primarily focusing on B2B customer acquisition (ISPs, telcos, resellers).
  • Execute targeted marketing campaigns to specific customer segments, and optimize the customer journey and conversion funnel to maximize acquisition and retention.
  • Build and manage Taara's external communications strategy, including public relations, analyst relations, social media presence, and thought leadership initiatives to elevate brand visibility and credibility globally.
  • Develop and manage the marketing budget effectively, ensuring optimal allocation of resources and tracking ROI.
  • Work closely with Sales, Product, Engineering, and Leadership teams to ensure alignment and drive collective success.
  • Product Marketing: Partner with the sales team to shape the go-to-market strategy for new and existing products, including market segmentation, value proposition development, messaging, sales enablement materials, and launch plans
  • Budget Management: Develop and manage the marketing budget effectively, ensuring optimal allocation of resources and tracking ROI.
  • Collaboration: Work closely with Sales, Product, Engineering, and Leadership teams to ensure alignment and drive collective success.
  • Proven track record of developing and executing successful global marketing and communications strategies that drive brand awareness, lead generation, and revenue growth.

Requirements

  • Experience with international market expansion.

Nice to have

  • 10+ years of progressive marketing leadership experience, with a significant portion in B2B technology environments.
  • Demonstrated experience in product marketing for hardware or complex technical products.
  • Strong understanding of the full marketing mix, including digital marketing, content marketing, PR, analyst relations, and events.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to diverse audiences.
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Master's degree preferred.
  • Experience working in a high-growth startup environment, ideally post-spin-out or funding round.

Skills

  • Join us to light the way for bridging the digital divide and illuminating the future.
  • Data-driven mindset with strong analytical skills and experience using metrics to inform decisions and measure success.
  • Experience marketing cutting-edge technologies in photonics or wireless communications.

Compensation

  • The US base salary range for this full-time position is $180,000 - $220,000 + bonus + equity + benefits.

Benefits

  • Develop and execute a comprehensive global and communications strategy aligned with Taara's vision, mission, and commercial objectives, in alignment with milestones, timelines, and resource requirements.
  • The US base salary range for this full-time position is $180,000 - $220,000 + bonus + equity + benefits.

Company info

  • Born at X, Google's Moonshot Factory, Taara is on a mission to connect billions of people lacking abundant and affordable internet today by pioneering the way we use light to deliver faster, cheaper, more reliable connectivity.
  • Lead the charge in bringing our groundbreaking wireless optical communication and photonics chip technologies to the world.
  • Drive our growth story as we scale innovative solutions across the world.
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