Folia Health

VP of Growth & Marketing

Boston, MA (Open to Remote) · Vp

Sponsorship not specified$170k-$210kDetected 40 days ago

ResearchLeadership

About the role

HROs allow people dealing with complex conditions to digitize their vast personal health knowledge, with simple responses to a personalized set of multiple-choice questions whenever they're experiencing a change in their health.
On the sponsor side, that means telling a trusted, science-forward story to Medical Affairs, Clinical, and HEOR leaders at pharma companies.
You'll be the person who makes both engines work, and enables them to reinforce each other.

Lead the whole function
Manage, develop, and grow existing direct reports across both motions
Own patient recruitment into our research programs, from awareness through enrollment to long-term engagement and retention
Define target condition segments and build repeatable, measurable acquisition funnels across community channels, advocacy partnerships, and our existing user base
Own Folia's external brand and thought leadership in the HRO and real-world evidence category
Partner closely with Product and Research so marketing promises and the actual experience stay tightly aligned on both sides
Grow and shape the marketing team over time, building on the people already in place and hiring as the function scales

The base salary range is $170,000-$210,000, with starting salary determined commensurate with experience.

health, dental, vision, and a 401k plan.
Nell and Dan founded Folia Health because it has been simply too hard for their family members to receive personalized, data-driven healthcare that directly addresses the issues they're dealing with.
Along the journey of building Folia, we've developed and validated a new type of health data - home-reported outcomes (or HROs).
Folia ('foglia' is leaf in Italian) was named for the power of the individual contributions of people tracking their own health experiences.
Stubbornly focused on making healthcare make sense
Own Folia's growth vision and story across B2C and B2B, and lead the team that delivers it
Nice to have: healthcare, life sciences, or pharma marketing experience; direct or personal experience with a complex, chronic, or rare condition

Most Folia users also receive Data Dividends to share their data as part of our Research Programs, the business model that keeps Folia humming along.
HROs are actually now a valued part of the research methods that leading life sciences companies use to understand how their therapies are impacting people in the real world.
Female-founded and led by parents and family caregivers

On the sponsor side, that means telling a trusted, science-forward story to Medical Affairs, Clinical, and HEOR leaders at pharma companies.

This listing is sourced directly from Folia Health's careers page and normalized into a canonical job model.