LastPass
Senior Growth Product Marketing Manager
Remote - Canada · Senior
Sponsorship not specifiedDetected 6 days ago
Data AnalysisData VisualizationA/B TestingComplianceMarketoGrowth MarketingCommunicationCollaborationProblem Solving
About the role
- The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas.
- If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
- You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams.
Responsibilities
- LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser.
- From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.
- In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users.
- You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.
- United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.
- You will regularly work with other team members across the organization to drive key initiatives and deliver results.
- Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
- Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
- Employee Assistance Program for well-being support
Requirements
- Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
Skills
- Strong problem-solving skills and a self-starter mindset
Compensation
- Competitive compensation
Benefits
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Remote work stipend to support your home office needs
Company info
- Who will you work with?
- What are some of the exciting challenges you will be working on?
- Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
- Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
- Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking
- What does it take to work at LastPass?
- Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
- Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
- Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
- Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
- Fluency with AI tools to support growth marketing, experimentation, and data analysis
- Why LastPass?
- The leader in secure access
- High-growth, collaborative environment with inclusive teams
- Remote-first culture
- Competitive compensation
- LastPass Families free account for up to 5 members
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This listing is sourced directly from LastPass's careers page and normalized into a canonical job model.