Harvard University
Digital Strategist, Content and Marketing Strategy
Cambridge, MA, United States · Mid
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About the role
- Bringing creative and innovative approaches to content development, the Digital Strategist ensures all digital touchpoints are cohesive, compelling, and measurable.
- Reporting to the Senior Associate Director, Content and Marketing Strategy, the Digital Strategist is a versatile digital storyteller and marketer who strengthens AA&D's overall digital presence.
- The role combines excellent writing, sharp editorial judgment, and strong visual instincts to advance awareness of Harvard news, initiatives, and resources while driving alumni participation in key University, HAA, and FAS programs.
Responsibilities
- The Digital Strategist leads the day-to-day management of the HAA and HCA social media channels, reaching more than 260,000 followers with engaging written, visual, and multimedia content aligned with HAA and FAS content strategies.
- This position brings advanced short-form video editing skills to create and optimize video for social platforms and has a keen eye for capturing compelling moments on campus and at events that resonate with alumni audiences.
- Sitting within the CMS Events and Marketing group, the Digital Strategist plans and produces core marketing content; writes for HAA and FAS event campaigns; manages content calendars and production timelines; and monitors performance through regular social analytics and listening reports.
- With deep knowledge of University-wide priorities, this role serves as a strategic partner to HAA and FAS colleagues, helping to shape content and campaign approaches that strengthen digital engagement across the global alumni community.
- Manages the execution of AA&D's digital marketing strategy, creating and curating content for email, digital newsletters, social media, web, and select print platforms in accordance with University, FAS, and HAA priorities.
- Develops and manages key marketing content for HAA and College alumni-including marketing emails, social posts, and web content-writing independently or in collaboration with AA&D partner teams and producing multimedia assets (graphics, photography, and video) for HAA and HCA marketing channels.
- Manages the HAA and College alumni social media presence across Facebook, Instagram, LinkedIn, Threads, and emerging platforms, collectively reaching more than 260,000 followers; leads strategies to grow audiences and deepen alumni engagement in support of AA&D and University-wide initiatives and campaigns; demonstrates sound judgment in representing the HAA and FAS on digital channels.
- Produces, edits, and optimizes short-form video and social-first content (e.g., Reels, Stories) to highlight campus life, alumni and student events, and alumni stories, using a strong visual eye to capture compelling moments that resonate with alumni audiences.
- Manages content calendars, production schedules, and day-to-day implementation of audience engagement strategies, including curating University content, drafting and posting content, and monitoring/responding across social channels and email newsletters; stewards and refines voice, tone, and messaging for all accounts.
- Develops and maintains deep content knowledge on a range of University-wide programs and priorities, serving as a resource for AA&D's overall content strategy and informing themes and story selection for newsletters and campaigns.
Requirements
- 3+ years working in marketing, communications, content strategy, or related experience;
- Bachelor's degree or equivalent;
- Experience in writing marketing copy for email and/or social media (preferably both)
Nice to have
- Strong organization skills and attention to detail.
Skills
- Experience overseeing strategy for social platforms including Facebook, LinkedIn, Instagram, and Threads;
- Demonstrable success building engaged community across social networks;
- Excellent writing and multimedia skills;
- Ability to adapt voice and tone to audience;
- Must have cultural sensitivity and awareness of diversity issues regarding the internal and external Harvard community;
- Experience using social media metrics to adapt and shift strategy;
- Adept at evaluating problems accurately and displaying sound judgment;
- Possess a learning mindset with an interest in staying up to date on marketing best practices;
- Must be flexible, quick to adapt, and possess the ability to prioritize and handle multiple tasks under deadline pressure;
- Adobe Creative Cloud experience a plus;
- Experience using social media management platforms, listening, and analytics tools (Hootsuite, Buffer, Sprout, etc.) a plus;
Benefits
- Our benefits include, but are not limited to:
- Generous paid time off including parental leave
- Medical, dental, and vision health insurance coverage starting on day one
- Retirement plans with university contributions
- Wellbeing and mental health resources
- Professional development opportunities including tuition assistance and reimbursement
- Commuter benefits, discounts and campus perks
- Learn more about these and additional benefits on our Benefits & Wellbeing Page.
Company info
- We are dedicated to creating a diverse and welcoming environment where everyone can thrive.
- We strive to live our values of respect, inclusion, trust, collaboration, continuous improvement and innovation; and open communication and effective information sharing in our daily interactions and our work.
- Additional Information Please include a cover letter as a part of your application to help us better understand your qualifications and background.
- We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives.
- Please include a cover letter as a part of your application to help us better understand your qualifications and background.
Equal opportunity
- EEO/Non-Discrimination Commitment Statement
- equal opportunity and non-discrimination.
Visa & Work Authorization
- Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
- Certain visa types and funding sources may limit work location.
This listing is sourced directly from Harvard University's careers page and normalized into a canonical job model.