Screencastify

Screencastify

Head of Marketing / VP of Marketing

Chicago, United States · Vp

Sponsorship not specifiedDetected 29 days ago
RESTAgentic AIA/B TestingUX ResearchSEOSalesOutbound SalesCompensationResearchLeadershipCollaboration

About the role

  • Well, hello there 👋 Castify (Creators of Screencastify) is a leading video technology company helping teachers scale their impact and improve student outcomes across K-12, post-secondary education, and corporate markets. With 15M+ users and growing, we are seeking a Head of Marketing / VP of Marketing to lead our next stage of growth. We are also actively
  • expanding into new and exciting markets outside of K-12 including bringing our tested solution into companies and organizations. About this role We are evolving from a widely-used screen recorder into an AI-first learning and collaboration platform, and we need a marketing leader who can own the full picture. This role spans B2B and B2C, demand generation

Responsibilities

  • Go-To-Market & Demand Generation Own the full marketing lifecycle across B2B and B2C; strategy through execution.
  • Drive pipeline and revenue growth in close partnership with Sales.
  • Build a consistent outbound motion and convert marketing activity to closed revenue.
  • B2C Business Ownership Own B2C marketing end-to-end: acquisition, activation, retention, and upsell.
  • Build community and content strategies to grow organic reach.
  • AI-Enabled Marketing Workflows & Agents Design and deploy AI agents across marketing functions: content, lead scoring, personalization, SEO, and reporting.
  • Build automated, intelligence-driven programs that scale output without scaling headcount.
  • Product Marketing Own positioning, messaging, and segmentation across all customer segments.
  • Create sales enablement materials, customer-facing content, and internal training resources.

Nice to have

  • This role spans B2B and B2C, demand generation and product marketing, and AI-enabled marketing operations.
  • The right person sees a lean team plus smart AI tooling as an advantage, not a constraint.

Skills

  • content, lead scoring, personalization, SEO, and reporting.
  • Model what AI-first marketing operations look like for the rest of the organization.
  • Conduct user research to inform go-to-market strategy and surface actionable market insights.
  • Represent Castify at conferences, events, and customer meetings.
  • Establish KPIs across B2B and B2C and provide regular performance reporting.

Compensation

  • If you're in Chicago, take advantage of an annual Divvy membership -- on us.

Benefits

  • Compensation The expected annual base salary for this role is anticipated to start at $165,000 with an annual performance bonus.
  • 401(k) & Annual Performance Bonus Opportunity.
  • We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.
  • Flexible Time Off (FTO) Policy.
  • We recognize that time off to rest and recharge is important.
  • The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being.
  • Parental Leave.
  • Generous paid time off for parents to bond with the newest addition to their family!
  • Medical, Dental, & Vision Insurance.
  • We offer comprehensive health benefits, including medical, dental, and vision insurance.
  • Plus, all employees receive a free One Medical membership.

Company info

  • Working at Castify We are results-focused, fast-moving, and here to change how the world communicates and learns through video.
  • At Castify, we foster an inclusive, supportive, fun, and challenging team environment.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from Screencastify's careers page and normalized into a canonical job model.