Vuoriinc
Associate Product Manager, MarTech
Carlsbad, CA, United States
Sponsorship not specifiedDetected 1 day ago
Data AnalysisProject ManagementAgileCRMEpicCommunicationCollaborationProblem Solving
About the role
- We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life.
- Our high energy fast paced retail environment is reflected in the clothes we make.
- We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way.
Responsibilities
- Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life.
- In this role, you will support the analysis of MarTech business problems, help document requirements, and assist with the day-to-day operation and optimization of marketing technology platforms and processes with a focus on customer retention, loyalty, and lifecycle marketing.
- You will also support store activation initiatives, including in-store events, pop-up experiences, and brand activations, helping connect the MarTech ecosystem to physical retail moments.
- You will work under the direction of senior team members and product managers to deliver requirements and assist with the rollout of MarTech features that align with business goals.
- Help document functional and technical specifications to support the design and implementation of MarTech solutions, including loyalty, CRM, lifecycle messaging, personalization initiatives, and store activation tooling for events and pop-ups.
- Support product managers in defined MarTech product areas - including loyalty, retention messaging, and store activation enablement - by helping document feature requirements, tracking delivery, and assisting with the rollout of product enhancements.
- Help analyze user feedback, loyalty and retention performance data, and store activation recaps to identify optimization opportunities, and support ongoing enhancements to the MarTech ecosystem and consumer-facing digital and in-store experiences.
Requirements
- 3+ years of experience as a business analyst, marketing technology analyst, or in a related role (internship experience considered)
- Analytical skills with the ability to translate MarTech data into actionable insights
- Familiarity with business analysis tools and methodologies (e.g., process mapping, requirements elicitation, data analysis)
- Strong communication and interpersonal skills, with the ability to engage with stakeholders at various levels
- Experience or coursework in translating business requirements into user stories or technical specifications
- Familiarity with digital marketing, retention and lifecycle marketing, loyalty programs, personalization, and customer experience best practices
Nice to have
- Bachelor's degree in a relevant field (e.g., Business, Marketing, Information Systems) or equivalent years of experience preferred
Benefits
- Health Insurance
- Savings and Retirement Plan
- Generous Vuori Discount & Industry Perks
- Wellness & Fitness benefits
Company info
- We are proud to be an outlet for opportunity and for personal growth and success.
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This listing is sourced directly from Vuoriinc's careers page and normalized into a canonical job model.