Runlayer
Demand Generation Lead
Hybrid NYC / Remote (US Timezones)
Sponsorship not specifiedDetected 90 days ago
dbtAgentic AIProject ManagementSEOHubSpotGrowth MarketingLeadership
About the role
- We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel.
- Remote-friendly (we have a NYC office on Bond Street if you're local).
- Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound
Responsibilities
- Build and run paid acquisition across Google, LinkedIn, and other B2B channels - starting from zero, experimenting fast, and scaling what works
- Own ABM strategy and execution against our target enterprise accounts
- Own landing page strategy and production for campaigns and paid traffic
- Own email and lifecycle marketing: nurture programs, newsletters, and re-engagement of our existing database
- Drive SEO and AEO as AI search becomes a core lead source
- Build the marketing systems foundation hands-on - campaign tracking, lead capture, UTM/attribution instrumentation, and reporting in HubSpot (we're building this from scratch; you won't inherit a stack)
- Define lead quality, routing, and handoff with SDRs and sales - and own pipeline reporting for marketing-sourced leads
- Partner with PMM on campaign messaging and with field marketing on digital amplification (conferences, partner campaigns, events)
- Hire and manage the demand gen team as the function grows
- you'll be hands-on-keyboard as a player-coach first, then hire and lead a team underneath you as the function scales.
Requirements
- 5-7 years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies - senior manager level, or director at a smaller company
- Experience in a sales-led, high-ACV enterprise motion (six-figure deals, long sales cycles) - this is not a PLG/self-serve role
Nice to have
- ABM program experience targeting large enterprise accounts
- Deep technical product background - you can learn the product yourself rather than relying on PMM for every brief
- AI-native, uses Claude
- Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
- Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.
- Strong paid ads chops across Google, LinkedIn, and emerging channels
- experience with tools like Profound is a plus
- Comfortable running experiments fast and killing what doesn't work
Skills
- Already trusted by Gusto, Instacart, Opendoor, dbt Labs, Cursor, and Decagon.
- Agent operators on Runlayer grew 5x in four weeks while human operators stayed flat.
- AI is transforming how every company operates, but most enterprises are stuck.
- They want to move fast with AI Agents, tools, and workflows, but they can't do it safely.
- Run growth experiments across channels to find what scales, and kill what doesn't
Compensation
- Competitive salary and equity — compensation that reflects your expertise and customer-facing responsibilities.
Benefits
- Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
- Paid time off - paid vacation, paid sick leave, and paid parental leave.
- Health benefits - comprehensive health, dental, and vision coverage.
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This listing is sourced directly from Runlayer's careers page and normalized into a canonical job model.