OpenArt AI
Head of Influencer Marketing
San Carlos, California, USA · Senior
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About the role
- This is not a traditional influencer marketing role focused primarily on awareness and impressions.
- We view creators as both a brand and performance channel.
- The ideal candidate deeply understands the creator ecosystem and has previously owned and scaled influencer marketing as a meaningful growth channel.
Requirements
- You will define the playbook, team, systems, measurement, and partnerships required to scale influencer marketing globally.
- 5+ years of experience in influencer marketing, creator marketing, or closely related roles, with a track record of owning and scaling influencer marketing as a meaningful growth channel
- Experience setting influencer strategy and owning significant budgets, not simply executing individual campaigns
- Demonstrated ability to connect influencer investments to business outcomes, including acquisition, conversion, CAC, revenue, and ROI
- Strong understanding of both performance-driven and brand-driven creator marketing
- Strong creative judgment and ability to recognize creators, content, and formats with breakout potential
Nice to have
- Existing relationships with top creators, creator managers, talent agencies, and creator networks
- Deep experience with YouTube and other long-form creator ecosystems
- Experience with affiliate, ambassador, referral, or performance-based creator programs
- Experience in AI, consumer subscription, creator tools, consumer technology, or creative software
- Experience scaling creator programs internationally
- 🛠WHAT YOU'LL DO
- Based in San Carlos, CA.
Compensation
- Develop New Growth Models: Experiment with new platforms, creator segments, compensation structures, affiliate models, content formats, and partnership approaches.
Company info
- We could also consider remote.
This listing is sourced directly from OpenArt AI's careers page and normalized into a canonical job model.