Cryoport

Associate Director - Brand & Communications

Remote - USA, USA · Director

Sponsorship not specifiedDetected 75 days ago

ExpressProject ManagementStrategic CommunicationsBrand StrategyExcelSupply ChainLogisticsCustomer SupportLeadershipCommunicationPublic SpeakingAdaptabilityOrganizational SkillsMicrosoft OfficeSharePoint

About the role

Oversee the strategy and development of brand-led content, including slide decks, presentations, corporate website pages, news briefs, articles, and executive interviews.
Act as the primary steward of brand standards and quality, reviewing and approving all client-facing assets to ensure accuracy and regulatory alignment.
Direct external communications, including company announcements, operational updates, media relations, and executive communications such as leadership messaging and speaking materials.

Responsibilities

Own and evolve brand positioning, messaging architecture, and brand governance, delivering consistency and alignment across corporate communications touchpoints.
Collaborate with Strategy, Demand Generation, Commercial, Product, and other cross-functional teams to translate business priorities into compelling, audience-relevant narratives.
Establish and maintain strong relationships with media contacts and industry thought leaders to support brand visibility, credibility, and strategic communications efforts.
Lead the development of presentation materials and slide decks to support speaking engagements and external presentations by company leaders.
Lead the identification, application, and submission process for relevant industry awards to support brand credibility and third-party recognition.
Work closely with industry partners to develop and align corporate messaging that clearly articulates the value of each partnership and how it fits into the company's broader brand narrative and strategic story.
Manage and mentor a team of content, design, and event professionals, fostering a high-performing and accountable team culture.
Maintain awareness of industry trends, regulatory considerations, and competitive messaging to ensure communications remain current, compliant, and differentiated.
Support internal communications strategy, partnering with leadership and HR to ensure clear and aligned messaging to employees across the organization.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
10+ years of progressive experience in brand, communications, or corporate marketing, preferably within B2B or highly regulated industries
Exceptional written and verbal communication skills with the ability to translate complex, technical concepts into clear, credible, and compelling narratives

Nice to have

Experience in the Biopharmaceutical industry strongly preferred

Benefits

Develop and pitch stories, press releases, and thought leadership content to relevant media outlets to secure earned media coverage and brand visibility.
Develop executive briefing materials, including key messages, talking points, and background briefs, to prepare leaders for secured media coverage such as interviews, podcasts, and speaking engagements.

Company info

Lead the development and execution of the company's global brand and communications strategy, ensuring a differentiated and credible brand presence across all regions.
Act as a visible brand ambassador, upholding and reinforcing the company's brand values and voice across all communications.
Ensure internal brand consistency by equipping employees with clear messaging, guidelines, and resources to accurately represent the company across all internal and external interactions.

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This listing is sourced directly from Cryoport's careers page and normalized into a canonical job model.