On
Lead - B2B Digital Marketing
New York City
Sponsorship not specifiedDetected 1 day ago
Content MarketingCRMPerformance MarketingForecastingPublic Speaking
About the role
- As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the strategic digital expert and primary owner of B2B digital campaign planning, deployment, and optimization. You will ensure best-in-class digital execution that drives market share and reinforces On's premium positioning across
- - Partner closely with the Digital Sr. Lead to define and own the execution of the B2B digital marketing roadmap for North America key accounts, translating the overall B2B strategic vision into clear, high-impact, digitally-focused plans.
Responsibilities
- Partner closely with the Digital Sr.
- Lead the design, deployment, and optimization of all B2B digital campaigns across key partner platforms and channels (e.g., retailer digital co-op, Syndigo integration).
- Support tracking of the digital marketing budget at the account and campaign level, including forecasting and prioritization of digital initiatives.
- Drive digital innovation and process efficiency within the B2B function, staying ahead of digital trends and recommending new, data-driven approaches to grow digital market share.
- Collaborate with the global team to ensure North American needs are factored into the evolution of global digital tools and processes.
Requirements
- Strong understanding of performance marketing, content strategy, social media, CRM, and audience development.
- Experience with translating data and analytics into actionable insights.
- Strong ability to synthesize complex information, manage multiple stakeholders, and drive projects forward with a high degree of ownership and accountability.
- You are comfortable making critical decisions, challenging the status quo, and balancing strategic thinking with the day-to-day operational work required to deliver results.
Benefits
- Lead to define and own the execution of the B2B digital marketing roadmap for North America key accounts, translating the overall B2B strategic vision into clear, high-impact, digitally-focused plans.
This listing is sourced directly from On's careers page and normalized into a canonical job model.