Iherb

Sr. Product Manager - MarTech Platforms

Home Office, CA · Senior

Sponsorship not specified$177k-$220kDetected 12 days ago

A/B TestingProduct ManagementAgileLogisticsVendor ManagementCommunicationCollaboration

About the role

This role is responsible for leading the integration, evolution, and optimization of third-party and in-house MarTech platforms that power customer data, personalization, content, and lifecycle marketing experiences.
Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption.
Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health.

The Senior Product Manager - Marketing Technology (MarTech) Platforms will own the strategy, roadmap, and execution of iHerb's core marketing technology ecosystem.
PM will also drive strategic decisions around build vs. buy, platform consolidation, and long-term architecture to support global growth and marketing innovation.
Own the strategy, roadmap, and execution of iHerb's core Marketing Technology (MarTech) platforms and integrations.
Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms.
Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb's core systems.
Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery.
Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.

Bachelor's Degree required.
Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems.
Experience defining and managing product roadmaps with multiple stakeholders and dependencies.
Excellent communication skills with the ability to translate technical concepts for marketing and business audiences.
Experience working in an Agile/Scrum development process.

Experience with CDPs (e.g., Simon AI, Segment) and lifecycle platforms (e.g., Braze).
Familiarity with global content and localization workflows, including LSP integrations.
Experience supporting international or multi-brand e-commerce platforms.
Understanding of data privacy, consent management, and compliance considerations in marketing systems.
Background in e-commerce, marketplace, or consumer digital products.
A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.

Knowledge, Skills, and Abilities:
Strong collaboration skills and comfort operating in highly cross-functional environments.

The expected salary range for this role is $177,000.00 - $220,000.00 USD.
The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

For A Better You
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone.
As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers.
We believe that individually we are incredible, but when we come together, our growth is infinite.
In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change.
If you're ready for it, we want you to join our team.
Get started now.

This listing is sourced directly from Iherb's careers page and normalized into a canonical job model.