Quo

Quo

Vertical Marketing Lead

USA

Sponsorship not specified$165k-$210kDetected 126 days ago
A/B TestingProduct ManagementProduct StrategySalesResearchWriting

About the role

  • Quo serves over 90,000 small businesses, and home services is already one of our strongest segments - we know the product wins here.
  • This is a high-ownership IC role and the first of its kind at Quo.
  • You're responsible for the pipeline and revenue that come out of it.

Responsibilities

  • About the role We're hiring a Vertical Marketing Lead to build Quo's go-to-market playbook for industry verticals - starting with home services.
  • Your job is to develop the repeatable model for how we enter, win, and scale within a vertical, then carry that playbook into new industries over time.
  • from industry research and positioning through campaign builds and sales enablement.
  • You'll manage a dedicated budget and own strategy and execution end-to-end: from industry research and positioning through campaign builds and sales enablement.
  • Some of the things you'll do: Own vertical GTM strategy end-to-end: research buyer personas, buying dynamics, and competitive landscape for each priority vertical, and translate that into a complete go-to-market playbook.
  • Design and run structured experiments to drive acquisition and conversion.
  • Own the vertical buyer's self-serve journey from first touch through activation.
  • Build relationships with operators, influencers, and partners.
  • Support the sales-assisted path for larger vertical or franchise accounts with collateral and campaign support.
  • Develop a repeatable model for entering new verticals so we can expand quickly.

Requirements

  • About you 8+ years of experience in growth, product marketing, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers.

Nice to have

  • Experience in working with or selling into home services, field services, trades, or franchise operations is a strong plus.

Skills

  • positioning and messaging frameworks, industry landing pages, email sequences, case studies, product one-pagers, and competitor battlecards.

Compensation

  • $147,000 - $190,000
  • Your recruiter can share more and answer questions about the specific salary range during the hiring process.
  • Salary is just one component of Quo's total compensation package.

Benefits

  • Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.
  • Compensation The annual base salary range for this position is as follow, plus equity and benefits: SF Bay
  • $150,000 - $193,000 CAD The ranges displayed reflect the target for new hire salaries, and within each range, individual pay is determined by your skills and experience, as well as relevant education.

Company info

  • You're energized by being in the field, talking to customers, and understanding how an industry truly operates.
  • We're hiring a Vertical Marketing Lead to build Quo's go-to-market playbook for industry verticals - starting with home services.
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This listing is sourced directly from Quo's careers page and normalized into a canonical job model.