DEVRIES GLOBAL

Vice President, Digital Influence, CX

New York, New York, United States · Exec

Sponsorship not specified$120k-$175kDetected 70 days ago

Influencer MarketingBusiness DevelopmentNegotiationForecastingLeadershipCommunication

About the role

DeVries is looking for a senior digital leader who sits at the intersection of influencer marketing, paid strategy, and client experience.
This VP will be responsible for running the account end‑to‑end - serving as the main client contact, leading the day‑to‑day relationship, and ensuring all workstreams ladder up to brand and business goals.
They will oversee all earned, social, and influencer programs while connecting the dots across teams to ensure strategy is cohesive and impactful.

Lead full-funnel influencer programs spanning awareness, engagement, and conversion-including celebrity, creator, and ambassador partnerships across all major social platforms
Identify, negotiate, and manage influencer talent across tiers, channels, categories, and niches
Own post-campaign evaluation: ROI measurement, analytics platforms (e.g., CreatorIQ, Tagger), and optimization recommendations
Serve as the senior day-to-day client partner-providing proactive strategic counsel, adapting to executive audiences, and driving organic account growth
Define KPIs, implement reporting frameworks, and present campaign performance with clear business impact to senior stakeholders
Directly manage 2+ team members
Identify, negotiate, and manage influencer talent across tiers, channels, categories, and niches; navigate contracting and FTC compliance
Directly manage 2+ team members; mentor junior staff and cultivate a culture of excellence, accountability, and continuous growth
Lead and contribute to new business pitches; proactively identify growth opportunities within existing client accounts
Manage program budgets, monthly reconciliation, forecasting, and year-end reconciliations

Deep expertise across the creator economy, major social platforms, and influencer analytics/measurement tools
Proven track record leading integrated, multi-channel campaigns and managing complex, cross-functional client accounts
Familiarity with large-scale product launches and CPG account environments
Advanced proficiency in influencer platforms (CreatorIQ, Tagger, or equivalent) and digital analytics tools
You are deeply connected to culture and digital communities-you know how creators shape trends before they go mainstream.
You are as comfortable in a paid media strategy session as you are in a platform briefing with a creator's manager.
The ideal candidate brings fluency in both the creator economy and paid media best practices, understanding how organic influence and paid distribution work together to maximize reach, efficiency, and conversion.
Strong influencer contracting and negotiation skills, including talent representation and multi-tier partnerships
Exceptional presenter and communicator-confident with C-suite clients and external audiences
Experience managing and growing teams in both local and remote environments
Fluency in paid media strategy and execution-including whitelisting, dark posts, boosting, and creator licensing-and how these connect to organic influencer programming

9-12+ years of experience in influencer marketing, social/digital strategy, or integrated communications-agency experience strongly preferred

Educate clients unfamiliar with influencer marketing on best practices, platform nuances, and path-to-purchase measurement
Champion influencer thought leadership internally and externally-sharing platform updates, emerging tools, and industry best practices

120,000-175,000
DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role
Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate's background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer.
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If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

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This listing is sourced directly from DEVRIES GLOBAL's careers page and normalized into a canonical job model.