WSFS Bank

Director of Marketing Operations

Philadelphia, PA · Director

Work authorization required$134k-$220kDetected 12 days ago

LeadershipCommunicationCollaborationMentoring

About the role

Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more.
This is a leadership role for someone who is energized by improving processes, strengthening collaboration, and helping talented teams do their best work.
In addition to base salary, WSFS Financial Corporation (WSFS) and its subsidiaries may offer eligible Associates discretionary and formula-based incentive and retention awards.

Build and manage the end‑to‑end operating model that guides how Marketing, Communications & CX intake, prioritize, plan, execute, QA, launch, and measure work.
Establish and maintain SLAs, stage gates, documentation, and decision frameworks that bring consistency and transparency.
Implement a clear portfolio and capacity model that balances strategic initiatives with day‑to‑day needs.
Partner with Finance and Data & Analytics to define business‑outcome KPIs and maintain a single source of truth.
Develop the Marketing technology roadmap across all teams
Define and advance a clear strategy for AI and automation within the marketing technology ecosystem. Lead adoption, governance, and responsible use of AI, including training, risk management, and alignment with compliance standards.
Serve as a strategic partner to Sales, Technology, Data & Analytics, Compliance, and other key stakeholders.
Lead the Marketing Operating System
Drive Planning, Prioritization & Portfolio Governance
Partner with Technology and Data teams to align on enterprise AI initiatives and ensure Marketing is effectively leveraging shared capabilities and data assets.

Minimum of 10 years experience in Marketing Operations, PMO, or Marketing Technology.
Experience leading cross-functional planning, governance, and change initiatives.
Strong data fluency and ability to communicate insights clearly.

$133,728.00 - $219,696.75
Individual base pay may vary on additional factors such as the candidate's experience, job-related skills, relevant education, geographic location, and other specific business and organizational needs.
In addition to base salary, WSFS Financial Corporation (WSFS) and its subsidiaries may offer eligible Associates discretionary and formula-based incentive and retention awards.
Lead annual and quarterly planning, ensuring alignment with business priorities.

WSFS provides a competitive benefits package, which includes medical, dental, and vision coverage
life, accident, and disability insurance
flexible spending accounts (FSAs) and health savings accounts (HSAs)
and wellness programs.
Additional benefits may include paid parental leave, military leave, vacation and other paid time off, sick leave in accordance with applicable state laws, and paid holidays.
For more information about Associate benefits, please visit https://www.wsfsbank.com/about/careers/
Benefit offerings are subject to eligibility requirements, legal limitations, and may vary based on an Associate's location and employment status.

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive.
We are the region's locally headquartered bank and wealth management company.
We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve.
We Stand For Service® is more than part of our name, it's our mission and our purpose.

WSFS Bank will only consider candidates who are presently authorized to work for any employer in the United States and who will not require work visa sponsorship from WSFS Bank now or in the future in order to retain their authorization to

This listing is sourced directly from WSFS Bank's careers page and normalized into a canonical job model.