Weedmaps

Weedmaps

Paid Social & Creator Senior Manager (Remote)

United States · Senior · Full-time

Sponsorship not specified$123k-$140kDetected 34 days ago
A/B TestingCadenceLeadershipCommunicationCollaborationOrganizational Skills

About the role

  • As a channel owner, this person is directly accountable for scaling efficient new-shopper acquisition through creative-led buying in a heavily regulated vertical, where the rate and quality of creative iteration is the primary lever of performance.
  • Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data.
  • Present channel performance, creative learnings, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence.

Responsibilities

  • Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance against new-shopper and efficiency targets.
  • Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works, in coordination with the broader creator and cultural marketing initiatives.
  • Drive efficient growth in
  • Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats.
  • Design and run a continuous creative experimentation roadmap (hooks, formats, messaging, audiences) with structured testing and clear read-outs that compound learnings over time.
  • Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume.
  • Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts and creator partnerships in good standing.
  • Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets) and key cultural and seasonal moments.
  • Evaluate, test, and onboard new social platforms, creator partners, and ad tech as opportunities and platform risk dictate, building resilience against channel volatility.
  • Document strategies, creative learnings, and processes in shared SOPs to support team-wide continuity and knowledge transfer.

Requirements

  • Proven experimentation mindset with a record of designing and executing structured creative tests.
  • Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn creative-level data into action.

Nice to have

  • BA/BS preferred.
  • Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4.
  • Experience with creator marketplaces, social listening, or UGC sourcing and production workflows.
  • A feel for culture and trends, with the ability to translate cultural moments into paid social and creator activations.
  • Experience in a marketplace, publisher, or two-sided platform business.
  • Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required.
  • 5-8 years of hands-on paid media experience with deep expertise in paid social (Meta required
  • additional biddable social platforms a strong plus).

Compensation

  • The base pay range for this position is $123,200 - $140,000 per year, and a competitive bonus

Benefits

  • Up to 80% coverage for dependents
  • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Supplemental, voluntary benefits
  • Student Loan Repayment/529 Education Savings with a monthly company contribution
  • FSA (Medical, Dependent, Transit and Parking)
  • Short- and Long-term Disability Insurance
  • We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
  • Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Company info

  • Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry.
  • "Freedom to choose.
  • Freedom to access.
  • Freedom to enjoy."
  • Our recruiters will always communicate with candidates through an @ weedmaps.com email address.
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.
  • Weedmaps Careers Page or LinkedIn

Visa & Work Authorization

  • ssion, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local
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This listing is sourced directly from Weedmaps's careers page and normalized into a canonical job model.