Perplexity

Product Marketing Manager, API

San Francisco

Sponsorship not specifiedDetected 35 days ago

About the role

Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch. - Make others materially better at their jobs.
Equip customer-facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield. - Obsess over the customer and the market.

Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API.
Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.
Obsess over the customer and the market. Maintain a sharp, real-time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype.

7+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches.
World-class storytelling skills grounded in data, with the ability to summarize a product's value in a single sentence and defend it with evidence.
Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance.
Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.
Deep familiarity with the rules of traditional marketing with an interest in breaking them.
Extreme comfort delivering clarity in high-velocity, ambiguous environments.

This listing is sourced directly from Perplexity's careers page and normalized into a canonical job model.