Learfield

Senior Business Development Manager - University of Georgia

Atlanta, GA · Senior

Sponsorship not specifiedDetected 30 days ago

Marketing AnalyticsCRMSalesBusiness DevelopmentNegotiationLeadershipCommunicationCollaborationPublic Speaking

About the role

We're seeking a strategic, results-oriented sales professional to join our growing sponsorship team.
This position is ideal for a seasoned closer who thrives on both autonomy and impact.

Own the full sales cycle, including prospecting, relationship development, proposal creation, presentations, contract negotiation, closing, and post-sale execution.
Manage a defined book of business, including high-value accounts and key partnership renewals.
Develop integrated sponsorship proposals across digital, social, broadcast, in-venue, and experiential platforms that align with client objectives and university assets.
Lead strategic renewal planning and identify opportunities to grow existing partnerships in collaboration with sales leadership.
Build and maintain strong relationships with university partners, athletic department staff, corporate partners, and internal stakeholders, serving as a trusted representative of both Learfield and the university.
Partner with internal teams to ensure seamless campaign execution and fulfillment, maintaining alignment with client expectations and contractual commitments.
Perform other related duties as assigned.

Typically 6+ years of successful outside, consultative, or business-to-business sales experience with demonstrated responsibility for developing new business and managing client relationships.
Advanced negotiating skills and ability to influence senior-level decision makers
Comfort navigating CRM systems and working within a performance-driven sales environment
Ability to work evenings and weekends as needed for game days and events

Experience selling integrated sports marketing partnerships including major media (signage, radio, social, digital, etc.)
Knowledge of digital marketing platforms, content sponsorship, and campaign analytics
Bachelor's degree from an accredited four-year college or university
Learfield is an Equal Opportunity Employer.
We provide equal employment opportunities to applicants and employees without regard to race
sexual orientation
religious practices and observances
status as a protected veteran or spouse/family member of a protected veteran

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental

We're seeking a strategic, results-oriented sales professional to join our growing sponsorship team.

This listing is sourced directly from Learfield's careers page and normalized into a canonical job model.