soft2bet
CRM Manager
New Jersey, United States · Full-time
Sponsorship not specified$120k-$135kDetected 30 days ago
Data AnalysisA/B TestingStakeholder ManagementSalesforceCRMCommunication
About the role
- Are you ready to own CRM performance in one of the most dynamic regulated markets in the U.S.?
- Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
Responsibilities
- Are you ready to own CRM performance in one of the most dynamic regulated markets in the U.S.?
- With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
Nice to have
- Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.
- Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions.
- Ensure all CRM activities comply with U.S. regulatory standards and responsible gaming practices for New Jersey.
- Serve as the primary point of contact for CRM initiatives in the New Jersey region.
- 3+ years of CRM experience, ideally within iGaming or digital entertainment.
- Strong understanding of the U.S. market, especially New Jersey consumer behavior and regulatory environment.
- Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).
- Solid data analysis skills, including A/B testing, segmentation, and performance reporting.
Compensation
- $120,000 - $135,000 USD
- Real ownership over a strategic U.S. market, with freedom to test, learn, and scale
Benefits
- Comprehensive medical, dental, and vision + 401(k)
- ✅ Time Off: Generous PTO policy
Company info
- Collaborative, innovative, and globally connected team
- Soft2Bet is a platform provider delivering casino and sports betting brands.
Equal opportunity
- Soft2Bet is proud to be an Equal Opportunity Employer.
- Equal Opportunity Employer.
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This listing is sourced directly from soft2bet's careers page and normalized into a canonical job model.