OneMain Financial

Social Media Content Manager

Baltimore, MD · Contract

Sponsorship not specifiedDetected 11 hours ago

Project ManagementStakeholder ManagementSEOContent MarketingRecruitingVideo ProductionPhotographyCommunicationPublic Speaking

About the role

While highly collaborative, this role serves as the strategic owner of organic brand content-operating independently from strategy through execution and continuously evolving how OneMain shows up across owned channels.
It does oversee content production budgets, including photography, video production and freelance/contractor resources supporting organic content.

Develop and lead OneMain's integrated organic brand content strategy across owned channels.
Lead end-to-end content planning, creation and execution across LinkedIn, Meta, YouTube, Glassdoor, Handshake and future platforms.
Collaborate with Corporate Communications, HR, Legal/Compliance and business stakeholders to ensure alignment with enterprise messaging and regulatory requirements.
Partner with HR to elevate employee stories, executive voices and authentic brand advocacy.
Manage community engagement across owned channels using consistent brand voice and sound judgment.
Own the enterprise editorial calendar and cross-functional content governance process.

7+ years of experience in brand marketing, brand reputation, content strategy or organic social strategy for enterprise brands.
Experience with social publishing/listening platforms and analytics tools.
Experience presenting recommendations and performance insights to senior leadership.
Bachelor's degree in Marketing, Communications or a related field.
Demonstrated success leading cross-functional initiatives from strategy through execution.
Experience developing employer brand and recruitment marketing content.
Strong stakeholder management and influencing skills across matrixed organizations.
Excellent writing, editing and brand storytelling abilities.
AI fluency and sound editorial judgment.
Strong project management skills and ability to manage multiple priorities independently.
What Success Looks Like
Strengthens OneMain's brand reputation across key external audiences.
Serves as a trusted strategic partner across Marketing, HR and Corporate Communications.
Owns initiatives independently from strategy through execution.

This role is responsible for shaping how OneMain is experienced by customers, prospective employees, community partners and other key external audiences through compelling content, audience engagement and data-driven optimization.

Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information

This listing is sourced directly from OneMain Financial's careers page and normalized into a canonical job model.