Meds

Manager, Retention & Lifecycle Marketing

Austin, TX · Full-time

Sponsorship not specifiedDetected 21 days ago

Data VisualizationA/B TestingProject ManagementEmail MarketingSalesforceCRMGrowth MarketingResearchCommunicationCollaboration

About the role

Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brands BlueChew & MOD.
With a team of 350 professionals across various specialties, we've built scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology.
As we continue our accelerated growth trajectory, we're launching new products to expand our patient base and accelerate growth.

Own the end-to-end lifecycle marketing strategy across email, SMS, and other owned channels.
Build and optimize automated customer journeys that improve engagement, retention, renewal rates, and customer lifetime value.
Develop customer segmentation strategies that deliver personalized experiences at scale.
Create testing roadmaps across messaging, creative, timing, offers, channel mix, and audience segmentation.
Partner with designers, copywriters, and creative strategists to develop compelling lifecycle campaigns that strengthen customer relationships and increase revenue.
Lead lifecycle campaigns supporting onboarding, renewals, product launches, cross-sells, upsells, referrals, win-back initiatives, and loyalty programs.
Collaborate with Product and Engineering to improve customer communications, automation, personalization, and the overall customer experience.
You're equally comfortable building strategy, reviewing creative, analyzing performance, and identifying opportunities hidden within customer data.
Every message, every renewal, every product recommendation, and every touchpoint is an opportunity to build trust, increase lifetime value, and create an exceptional customer experience.
As our Manager, Retention & Lifecycle Marketing, you'll own the strategy and execution behind the customer journey from first purchase through long-term loyalty.

4+ years of experience in lifecycle marketing, retention marketing, CRM, email marketing, or
Strong understanding of customer segmentation, personalization, lifecycle strategy, and marketing automation.
Must have experience with Braze.
Strong analytical skills with the ability to translate customer insights into actionable marketing strategies.
Experience with lifecycle marketing platforms such as Braze, Iterable, Klaviyo, Customer.io, or Salesforce Marketing Cloud.
Experience with SMS marketing and omnichannel customer engagement.
Familiarity with A/B testing, experimentation frameworks, and customer research methodologies.
Experience with analytics platforms such as Mixpanel, Looker, Amplitude, or similar tools.
Experience using AI tools to accelerate content creation, personalization, campaign optimization, and workflow efficiency.
customer marketing.
Experience managing lifecycle programs for a subscription, DTC, e-commerce, consumer technology, or digital healthcare company.
Experience building and optimizing automated customer journeys.
Excellent project management and cross-functional collaboration skills.
Exceptional written communication skills and an understanding of conversion-focused messaging.
Comfortable managing multiple initiatives in a fast-paced, high-growth environment.
Bonus Points
Experience in telemedicine, healthcare, wellness, or another regulated industry.

100% company-paid Medical, Dental, and Vision premium coverage for employees, plus.
Short-Term Disability and Life Insurance
You'll have the opportunity to shape every stage of the customer journey, influence millions of customer interactions, and help define the future of one of the fastest-growing consumer healthcare brands in America.
We're building one of the fastest-growing direct-to-consumer healthcare brands in the country, and we're looking for someone to own one of the most important growth levers in the business: customer retention.

Our mission is to better patients' lives through innovative healthcare solutions.
Join us in tackling exciting challenges at the intersection of healthcare and technology.
Our customers don't stop interacting with us after their first purchase.
Join our team in Austin, TX or Chicago, IL - we're looking for someone who truly values and enjoys working in the office, not just tolerates it.

This listing is sourced directly from Meds's careers page and normalized into a canonical job model.