Cellsignalingtechnology79
Product Marketing Manager, Epigenetics & Developmental Biology
DANVERS, MA
Sponsorship not specified$138k-$189kDetected 21 days ago
SalesLead GenerationHRISCustomer SupportResearchProtein AnalysisLeadershipCommunicationCollaborationProblem Solving
About the role
- We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.
- We're also dedicated to helping identify solutions to other problems facing our world.
- That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029.
Responsibilities
- Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments (Academia, BioPharma, CRO/CDMO)
- Design and execute integrated marketing campaigns to drive product adoption, protect market share, and expand into new markets.
- Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives.
- Collaborate with MarCom and Channel Owners to ensure campaign tactics leverage multimedia, social media, and digital marketing strategies to enhance portfolio awareness and generate high-quality leads.
- Collaborate with regional marketing teams to localize campaigns and ensure alignment with market-specific strategies.
- Align marketing initiatives with sales strategies to optimize lead generation, pipeline velocity, and revenue growth.
- Lead regular training sessions to ensure that sales and customer-facing teams are prepared to represent the product portfolio.
- Support distributors and e-commerce platforms with targeted resources and programs to drive sales success.
- Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts.
- Partner with R&D and broader Strategic Marketing to develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications.
Compensation
- This position has a starting base salary range of $138,000 - $189,000 per year, which the company, in good faith, reasonably expects to pay for this role at the time of posting.
Benefits
- Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
- Vision Insurance
- Life Insurance, Short and Long Term Disability
- Flexible Spending accounts
- Tuition Reimbursement
- Generous PTO package
- Parental Leave
- Partner with sales teams to develop and deliver training, tools, and resources to effectively communicate product benefits and value propositions that drive customer engagement and conversion.
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