Formlabs

Senior Growth Marketing Analyst

Somerville, MA · Senior · Full-time

Sponsorship not specified$95k-$155kDetected 2 days ago

BigQueryData AnalysisA/B TestingSEOSalesforceMarketoGoogle AnalyticsCRMGrowth MarketingShopifyCommunication

About the role

We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply.

Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
Design programs for key stages of the customer journey
Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product
Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue
As the Senior Growth Marketing Analyst, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction.
By leveraging data, insights, and creative marketing tactics, you'll ensure that every customer interaction builds loyalty and maximizes lifetime value.
Collaborate with a team of passionate, driven professionals in a fast-paced environment.

8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company OR 1-4 years of consulting experience
Strong ability to interpret data and translate insights into actionable marketing strategies.
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
Strong bias for action and ability to execute quickly
Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
Experience with AEO/SEO and technical optimization of website (including light web development)
Experience with CRO (Conversion rate optimization) in B2B setting

We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation.
At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.
The annual base pay range for this role is:
$95,000 - $155,000 USD

Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
You'll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs' cutting-edge 3D printing solutions.
Be part of an innovative company at the forefront of the 3D printing industry.

This listing is sourced directly from Formlabs's careers page and normalized into a canonical job model.