Ouryahoo

Sr. Director, Performance Marketing

United States of America · Director

Sponsorship not specified$143k-$311kDetected 4 days ago

SQLSparkData ScienceData VisualizationAgentic AIA/B TestingSEMPerformance MarketingAffiliate MarketingSignal ProcessingLeadershipCommunication

About the role

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products.
This is a pivotal role at the intersection of performance marketing, advanced analytics, and Yahoo's push into AI-powered marketing.

Own the full-funnel performance marketing strategy for user acquisition and re-engagement across Yahoo's consumer product portfolio, with direct budget ownership across SEM, paid social, programmatic display, and emerging channels.
Build and scale the performance marketing function by hiring, developing, and leading a team of managers, channel specialists, and analysts.
Partner with Data Science & Experimentation to design and interpret incrementality tests, media mix models, and multi-touch attribution frameworks that sharpen budget allocation and demonstrate ROAS at scale.
Lead the adoption of agentic AI workflows, including automated bidding, AI-driven creative iteration, autonomous anomaly detection, and agent-assisted campaign management, to increase team velocity and campaign efficiency.
Work cross-functionally with Product, Engineering, and Yahoo DSP teams to leverage first-party data and Yahoo's own agentic media-buying capabilities as a competitive in-house advantage.
Manage relationships with key platform partners and stay ahead of algorithm changes, product betas, and AI-driven buying innovations.
Develop and enforce channel playbooks, creative testing frameworks, and campaign governance standards that can scale across a growing team.

12+ years in performance marketing, with 5+ years in a senior leadership role owning large teams and large media budgets.
Deep channel expertise across two or more of the following: SEM, paid social, programmatic display, or affiliate marketing, with a track record of full-funnel budget ownership and measurable growth outcomes.
Proven experience scaling performance marketing programs at a large consumer internet, media, or subscription-based company.
Hands-on familiarity with agentic AI marketing tools (automated campaign management, generative creative, AI-assisted optimization), or a clear track record of adopting emerging advertising technology.
Experience across leading demand-side platforms (DSPs) and digital advertising ecosystems.
Strong cross-functional leadership with the ability to align Marketing, Product, Engineering, and Data Science stakeholders around shared objectives.
Excellent communication skills, with the ability to translate complex performance data into clear strategic narratives for executive audiences.
Strong analytical foundation, including fluency in attribution models, incrementality testing, A/B experimentation, and data visualization tools, with the ability to pull and interpret data using SQL or business intelligence platforms.

Experience at a media company, marketplace, or subscription product with first-party data assets.
Familiarity with Yahoo's product ecosystem and audiences, including Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News.
Experience using Yahoo DSP's agentic AI capabilities or other AI-native buying platforms.
What Success Looks Like
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies
exercising sound judgment
working effectively, safely and inclusively with others
exhibiting trustworthiness and meeting expectations

The compensation for this position ranges from $143,080.00 - $311,150.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in th

This listing is sourced directly from Ouryahoo's careers page and normalized into a canonical job model.