EnsembleIQ

Marketing Manager - 18 Month Contract

Toronto, Canada

Sponsorship not specifiedDetected 46 days ago

A/B TestingCanvaGoogle AdsWritingSalesRecruitingCommunicationAdaptabilityOrganizational Skills

About the role

We're looking for a contract Marketing Manager to join our fast-paced media team for 15 to 21 months.
Thousands of consumer product marketing executives and brand managers turn to the Path to Purchase Institute (P2PI) as the go-to source for commerce marketing intelligence and trusted industry connections.

Lead the marketing strategy and execution for the Path to Purchase Institute media and events, to ensure fulfillment of sales, membership, brand, and event marketing objectives via a variety of marketing channels.
Manage the Marketing Coordinator and closely partner with the Designer and Event Recruitment Specialist for marketing execution support of campaigns, initiatives and events.
Membership Marketing: Develop and manage year-round campaigns focused on membership growth and retention, collaborating closely with the membership team to hit acquisition targets.
Event & Award Marketing: Drive interest, registrations, attendance, nominations, and sponsorship leads across multiple US & Canadian B2B events and awards in the commerce marketing industry.
This role may involve maintaining the event website and providing registration support to attendees occasionally, working closely with the brand team and with Event Operations.
Design: A good eye for design and the ability to create visually engaging content.
Ideal candidates bring strong copywriting abilities, fundamentals of email and social campaigns, a good eye for design, and a passion for delivering high-quality, results-driven marketing.

Experience with marketing data and ESPs, preferably Marketo.
Experience with Canva or Adobe Suite (or similar) is required.
Proficiency in marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads (or similar) is required.
Excellent prioritization and organizational skills are required.
Ability to work independently, collaboratively, and efficiently in a fast-paced matrixed environment.
Extra points if you have experience with a membership organization!
Bachelor's degree in marketing or equivalent experience 5% business travel to events, as required Technical Proficiency Copywriting: Strong marketing copywriting skills with attention to detail.

Elevate P2PI's industry presence by leading an overarching marketing strategy that effectively communicates the value proposition of the brand and membership.
Execute multi-channel campaigns (including email, programmatic, and social media) and liaise with the Brand Leader and VP of Content to align marketing with Editorial and Sales.
Position Requirements 5+ years of B2B marketing experience, including sales marketing, and event/webinar experience with retail and CPG markets preferred.
Experience with membership marketing is a plus.
Bachelor's degree in marketing or equivalent experience 5% business travel to events, as required

Ability to take articulated ideas and turn them into tangible marketing assets and products.
AI screens, assesses, or selects applicants for this position.
EnsembleIQ is an equal opportunity employer and committed to diversity and inclusion.
This is a great opportunity to sharpen your marketing skills in a collaborative, hands-on environment that values innovation and growth.

$75,000 - $90,000 CAD per year.
Our salary ranges are determined by role, skills, experience, education and location.
Job Status: This posting is for an existing position.
AI Disclosure: AI screens, assesses, or selects applicants for this position.
These tools assist our talent team but do not replace human judgement.
Our talent team makes the final hiring decision.

We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage.
Our vision is to be the premier resource of actionable insights and connections powering business growth for retail, technology, consumer goods, healthcare and hospitality professionals.

Sales Marketing: Strategize and execute campaigns to drive awareness, create demand, and nurture interest among customers, members, sponsors, and prospects-ultimately generating qualified leads to boost the sales pipeline.
About The Role We're looking for a contract Marketing Manager to join our fast-paced media team for 15 to 21 months.

We provide accommodations at all stages through recruitment and employment in accordance with Human Rights and accommodation legislation upon request.

Event & Award Marketing: Drive interest, registrations, attendance, nominations, and sponsorship leads across multiple US & Canadian B2B events and awards in the commerce marketing industry

This listing is sourced directly from EnsembleIQ's careers page and normalized into a canonical job model.