Freshworks

Freshworks

Director - Demand Generation

Boston, MA, United States · Director

Sponsorship not specified$200k-$245kDetected 27 days ago
A/B TestingSEOSEMHubSpotMarketoCRMGrowth MarketingPerformance MarketingCustomer SupportLeadership

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odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 5 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

5 transfer filings in the last year, covering 5 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives.
  • Software is a choice that can make or break a business.
  • Business software has become a blocker instead of ways to get work done.

Responsibilities

  • Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
  • Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels.
  • Build AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
  • Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency.
  • Manage and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI.
  • Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline.
  • Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented.
  • Build a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment.
  • Lead and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution.
  • In this role, success means building a demand engine that is:

Requirements

  • 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
  • Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI.
  • Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce.
  • Experience with intent and account intelligence platforms such as 6sense or Demandbase and conversational marketing platforms such as Qualified or Drift.
  • Strong analytical skills and the ability to independently diagnose performance issues using data.
  • Experience in a scaled, sales-led enterprise SaaS company with a multi-product portfolio.
  • Experience operating in both enterprise and SMB/mid-market motions.
  • Experience with ITSM, customer support, CRM, or adjacent enterprise software categories.

Compensation

  • $200k-$245k

Company info

  • We are not looking for someone to simply run the traditional demand gen playbook faster.
  • If this sounds like a journey you want to be part of, we'd love to meet you.
  • At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities.
  • The Profile We Are Looking For
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This listing is sourced directly from Freshworks's careers page and normalized into a canonical job model.