UMT
VP, Marketing
Brooklyn, New York · Vp
Sponsorship not specified$225k-$265kDetected 64 days ago
RESTData ScienceUX ResearchStrategic CommunicationsResearchLeadershipCommunication
About the role
- The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more.
- We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
- This role is based in Brooklyn, New York with four days in-office and one day remote.
Responsibilities
- Build and scale a social presence that moves at the speed of culture
- Turn UnitedMasters' social channels into a defining advantage for the company, not a support function
- Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time
- Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can't replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can't cross.
- Build the team, operating model, and content engine to ship at the speed culture moves
- Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers
- Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors
- Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks
- Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform
- Own brand, PR, and paid marketing
Requirements
- 10+ years of marketing leadership with deep, demonstrable expertise in social media.
- You are a social-first marketing leader, not a generalist who happens to oversee social.
- Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth
- Experience managing both qualitative and quantitative customer research
Nice to have
- Music, creator economy, or marketplace experience
- International marketing experience
- Experience working closely with an in-house or external creative agency
Compensation
- Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
- Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.
- If that ends up being the case, the updated salary range will be communicated with you as a candidate.
- The salary range above is for the NY/CA.
- As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
- $225,000 - $265,000
Company info
- UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
- The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
- We are looking for a VP, Marketing to join UnitedMasters!
- UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow.
- UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties.
- Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
This listing is sourced directly from UMT's careers page and normalized into a canonical job model.