Uncountable Inc
Content Marketing Manager
New York City, NY
Sponsorship not specifiedDetected 400 days ago
Data AnalysisStatisticsCanvaGraphic DesignSEOEmail MarketingContent MarketingHubSpotSalesforceGoogle AnalyticsCRMSalesLead GenerationExcelCadenceWebflowVideo ProductionResearchLeadershipCommunication
About the role
- We help scientists maximize utilization of their experimental data, automate the capture of high-quality, structured data, and enable them to make faster, more intelligent data-driven decisions.
- Description: Uncountable seeks a results-oriented Content Marketing Manager to join our small yet powerful marketing team.
- As a small marketing team, this role will be pivotal in the strategic development and coordination, creation, management, and optimization of all content marketing activities.
Responsibilities
- Collaborate with marketing, product, and sales teams to develop engaging, relevant content that communicates our product's value to our target audience.
- Manage our editorial calendar (maintaining consistent cadence, brand tone, messaging, content, SEO objectives, etc.), ensuring all content is published, promoted, and shared/distributed with any key stakeholders on time.
- Identify, create, and optimize content from social media, downloadable content, case studies, presentation decks, event collateral, webinar materials, etc.
- Analyze and optimize our on-page and off-page SEO efforts (e.g., website pages, blog, backlinking, etc.)
- Maintain a strategic cadence of organic content via the blog and social media posting across all channels.
- Develop and manage the creation of materials supporting webinars and thought-leadership engagements - including topic development and creation, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.
- Lead the creation of sales enablement materials, such as case studies, white papers, presentation decks, one-pagers, and product sheets, to support sales team efforts.
- Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
- Self-motivated, with the ability to work independently and manage multiple projects simultaneously
- Canva or similar Adobe-graphic design products
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-4+ years of experience in content marketing within the B2B SaaS industry
- Excellent understanding of SEO and experience with content management systems
- Familiarity with data analysis and using metrics to inform content strategy
Nice to have
- Google Analytics
- Experience with graphic design & video editing tools is a plus
- Passion for science, chemistry, and/or artificial intelligence
- An aptitude for statistics, mathematics
- Preferred Experience/Qualifications
Company info
- Uncountable is an innovative B2B SaaS company providing an AI-driven Laboratory Informatics platform for R&D organizations.
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