Whoop
Senior Specialist, Programmatic Media
Boston, MA · Senior · Full-time
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About the role
- Reporting to the Senior Brand Media Manager, Programmatic, you will play a key role in the day-to-day operation, execution, and optimization of one of the largest global media channels at WHOOP.
- You'll be hands-on in our DSPs every day, ensuring campaigns across global markets are pacing, performing, and operating as intended-all with the objective of growing global brand awareness.
- This role is based in the WHOOP office located in Boston, MA.
Responsibilities
- Manage creative across campaigns, including trafficking, rotations, performance analysis, and ongoing optimization
- Analyze campaign performance to uncover actionable insights and drive optimizations across audiences, creative, and media
- Partner cross-functionally with Brand, Creative, Analytics, and Performance Media to align programmatic execution with broader business goals
- Support broader programmatic strategy and planning alongside the Senior Brand Media Manager, including global media plans, new channel and market launches, always-on media, tentpoles, sponsorships, and key brand initiatives
- WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
- WHOOP is hiring a Senior Specialist, Programmatic Media to help execute and optimize the WHOOP programmatic brand media across markets globally.
- Alongside day-to-day ownership, you'll work directly with the Senior Brand Media Manager to support broader global programmatic strategy, planning, and key media initiatives.
Requirements
- 2-4 years of experience in programmatic media buying and campaign management, with strong hands-on DSP experience across campaign setup, optimization, and reporting
- Strong understanding of programmatic channels including CTV, OLV, display, and digital audio
- Strong analytical skills with the ability to identify performance trends and translate them into actionable in-channel optimizations
- The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- Strong budget management and organizational experience, including pacing, actualization, and reconciliation
- Exceptional attention to detail, communication, and organization, with a proactive mindset and ability to manage multiple global campaigns, budgets, partners, and deadlines
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Nice to have
- Experience managing global or multi-market programmatic media campaigns is a plus
- Experience supporting brand-focused media campaigns and awareness KPIs is a plus
Compensation
- The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
Benefits
- Own the day-to-day execution of global programmatic campaigns at WHOOP, including campaign builds, QA, pacing, and overall campaign health
Company info
- At WHOOP, we're on a mission to unlock and inspire performance for life.
- At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
This listing is sourced directly from Whoop's careers page and normalized into a canonical job model.